Showing 1-20 of 47

Image courtesy of Flickr user PhotKing ♛.

One Size Does Not Fit All in Social Media

How can corporations get more value from their use of social media? They can start by paying attention to research into developmental psychology, argues Boston College’s Gerald C. (Jerry) Kane. Understanding why people use social media differently at different ages can provide considerable insight for corporations that want to interact with customers.

Digital Maturity, Not Digital Transformation

  • Blog
  • Read Time: 4 min 

Digital transformation has two key implications for managers: First, it’s fundamentally about how your business responds to digital trends that are occurring regardless of your input. Second, how an organization implements technology is only a small part of digital transformation; strategy, talent management, organizational structure, and leadership are just as important as technology.

Social Business: Flat or Hierarchical? A Surprising Answer

The most effective social businesses of the future may start to look more like organizations that long predate modern corporations — so-called “loosely coupled” organizations such as military, education and religious institutions. These organizations remain deeply hierarchical, argues Gerald C. Kane, but these hierarchies operate differently than modern corporations, pushing decision-making capabilities down to people who can better deal with conditions on the ground.

Why Social Business Initiatives Fail

Deeper analysis of the 2013 social business report from MIT Sloan Management Review and Deloitte shows that organizations may be inadvertently setting up their social programs to not succeed by not having clear objectives for the programs and by not giving employees enough free time to fully engage with the projects. Gerald C. Kane, an associate professor at Boston College, combs through the data to find three insights into social business failure.

An Audio Summary of "Moving Beyond Marketing"

An audio briefing by Gerald C. (Jerry) Kane, co-author of the 2014 social business research report by MIT Sloan Management Review and Deloitte. The report indicates that that measurement sophistication is finally taking hold in social business. More than 90% of “socially maturing” companies actively measure their social business efforts. The authors explain why C-suite leadership is crucial to reaping value from social business.

advertisement

Image courtesy of Flickr user Lil Larkie.

Procedural Versus Strategic Approaches to Social Media

Is your company’s social media team grounded in the culture of your organization? Younger employees often have a procedural understanding of social media tools but need strategic vision, argues Boston College’s Jerry Kane. The most effective social media initiatives may be partnerships between younger employees experimenting with social media technologies while more experienced employees harness their enthusiasm and ideas to give them strategic direction.

What Is Social Media, Anyway? (And Why Managers Should Care)

Despite the considerable amount of attention paid to social media by business, the press, and academia, managers still don’t have a clear understanding of what social media actually is. Managers need to understand the nature of social media so that they can understand its strengths and weaknesses for their own business. If they don’t — in a market environment increasingly influenced by social media — they may find themselves at a competitive disadvantage.

What Can Managers Learn about Social Media from the Boston Marathon Bombing?

Now that the crisis and chaos of the Boston Marathon bombings and the hunt for the suspects have passed, managers can consider the critical role that social media played in identifying and apprehending the bombers. Key management lessons can be gleaned from these awful events: (1) recognize what is possible for your organization and (2) effective collaboration is a learned skill that, with time and leadership, can improve productivity for a significant number of employees.

Balancing Tradeoffs in Social Media

Successful enterprise social media use has less to do with the tools employed than with the climate that a company creates. Cultivating the right climate requires balancing a number of tradeoffs through crafted social media policies, adapting characteristics of existing organizational culture, and having managers model effective social media practices for employees. In part 5 of his 5-part series, Gerald C. Kane offers a perspective on how to balance these tradeoffs and create the right mix for a company and its culture.

Digital Transparency and Permanence

Social media has offered a new means of intra-enterprise communication that has surprising benefits for creativity and innovation. But there are drawbacks as well, mostly relating to issues of transparency and permanence in a digital environment. In part 3 of his 5-part series, Gerald C. Kane offers a perspective on balancing the pros and cons of enterprise social media.

advertisement

Thinking Outside the [Penalty] Box

When you think of sports teams using social media to great effect, you probably don’t automatically jump to the NHL’s use of Pinterest — but you should. The league has far outstripped all other sports leagues in gathering a following on the fast-growing social media site, with nearly 50 times the followers of all other leagues combined. Impressive as those results are, its path to success involved following some fairly simple, basic rules of social business.

Social Media Expands Horizons for Workers with Autism Spectrum Disorder

Social media is a tool that allows autistic workers to better express their unique abilities — and tech companies are taking notice. Software giants such as SAP and Microsoft are now actively looking to hire people with autism, and SAP plans to have autistic employees make up at least 1% of its workforce by the year 2020. “Only by employing people who think differently and spark innovation will SAP be prepared to handle the challenges of the 21st century,” says Luisa Delgado, a member of the SAP executive board.

Are Social Media’s Benefits Getting Lost in Translation?

One key positive of social media and social networking is that it encourages communication — between the organization and its customers as well as among employees in different departments or even different business units. But particularly among multinational companies, there is one key drawback: language. Even when companies designate an “official” language for communication, the language barrier can impede both outward-facing customer interactions and internal collaboration. One solution: employ a multilingual approach tailored to the organization’s needs.

Your Turn: What Questions Do Managers Have About Social Business?

What trends and companies should we explore in our upcoming social business survey? The differences between countries and cultures when adopting social business globally? The differences between using social tools internally and externally? The ways social can provide competitive advantage? Tell us your thoughts and help shape the next survey, which will launch in October 2013 and be reported in the summer of 2014.

advertisement

Do You Have the Will for Digital Transformation?

Research shows that successful digital transformation does not require secret digital knowledge; it simply requires the boldness to recognize that digital transformation is occurring and to begin trying to adapt your business to account for and capitalize on these trends.

Social Business Is Dead . . .

In recent years, social business has exploded onto the landscape as the centerpiece of the digital economy. But is it, after all, just a passing fad? No… and yes, says blogger Jerry Kane. While social business is here to stay, it is undergoing transformative changes that will make it something very different from what we see today — and business professionals, particularly those in the vanguard of current social business activity, need to be on their toes to be ready for what’s next.

Simplifying the Enterprise Social Media Landscape

Social media platforms provide two key capabilities in the enterprise context — managing networks and sharing digital content. The problem is, with multitudes of platforms available — and features changing daily! — it’s hard to pick among them. Blogger Gerald C. Kane outlines a simple method for making optimal decisions about which social media platforms an enterprise should use.

Halting the Corporate Brain Drain

  • Blog
  • Read Time: 4 min 

Companies often don’t know what their employees’ experience contributes until employees leave, taking their unique knowledge assets with them. But digital tools have the potential to reshape the relationship between organizations and retiring employees. First, when used for collaboration, advanced social media platforms can record all interactions between employees and preserve them for later use. And second, digital platforms introduce the possibility of redefining the relationship companies have with retired staff.

Be a Good Sport With Social Media

Reaching out to customers on social media platforms can be a double-edged sword, particularly when the subject is sports. As airlines KLM and Delta discovered, there is a fine line to be walked between supporting the home team and offending a multitude of potential customers. Social media expert Gerald Kane offers some lessons derived from the Twitter errors made during the 2014 World Cup.

Showing 1-20 of 47