Frontiers

Exploring the Digital Future of Management

Choosing Scope Over Focus

New digital technologies are changing the rules of competition by expanding the boundaries of what a company can handle and introducing new sources of advantage.

Focus on Cybersecurity

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Video: Best Practices in Data Security

What to do when company data is breached.

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To Improve Cybersecurity, Think Like a Hacker

To combat cyberattacks, companies need to understand both hackers’ tactics and their mindsets.

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What Executives Get Wrong About Cybersecurity

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If you think the biggest cybersecurity threat most businesses face is credit card theft, think again.

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The Power of Consumer Stories in Digital Marketing

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New research finds that stories about consumers’ positive experiences with a brand significantly increase users’ engagement with brand websites, and stories originating from consumers are especially powerful in shaping brand attitudes in social media. Indeed, companies that aren’t offering experiences that leverage consumer input in brand-related narratives are missing out on important opportunities to connect in a meaningful way with potential buyers.

Download the Collection

“The Future of New Product Development”

Get a collection of three new MIT SMR articles on how to develop innovative new products for increasingly global and digital markets. Learn how to build revenue using your company’s data, create analytics-based data products, and develop new products that are truly global. Registration required.

 

New Product Development

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Free download of this MIT SMR collection is brought to you by UPS.

Where Does Business Stand on Sustainability?

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Enhancing Your Company’s Capacity for Innovation

Inspiring Employee Creativity

In a thought-powered world, leaders must look beyond planning and execution and inspire ingenuity.

Challenges and Opportunities in Asia

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