Exploring the Digital Future of Management


Rise of the Strategy Machines

While humans may be ahead of computers in the ability to create strategy today, we shouldn’t be complacent about our dominance.


Support for Frontiers is Provided in Part by:

Becoming a Data-Driven Organization

Made Possible by EY, Exclusive Global Insights Case Study Sponsor

Organizations have begun to capture, create and use data in ways that are changing how we work and live. These in-depth case studies describe organizations tackling the opportunities and challenges associated with becoming a data-driven organization.


GE’s Big Bet on Data and Analytics

An MIT SMR case study looks at how GE is remaking itself from a traditional manufacturer into a leader of the Industrial Internet.


Finding Meaning in the Workplace

What Makes Work Meaningful — Or Meaningless

June 1, 2016 | Catherine Bailey and Adrian Madden

When employees find their work meaningful, there are myriad benefits for their productivity — and for their employers. Managers who support meaningful work are more likely to attract, retain, and motivate the talent they need to ensure future growth. But can companies ensure this experience for their employees? A groundbreaking study identifies five factors that support meaningful work — and the seven management sins that can destroy it.

How to Succeed with the Internet of Things

Data Sharing and Analytics Drive Success With IoT

We found that obtaining business value using the connections the IoT creates between an organization and its customers, suppliers, and competitors depends on companies’ willingness to share data with other organizations

General Motors Relies on IoT to Anticipate Customers’ Needs

Steve Schwinke, a member of the original design team for General Motors’ OnStar service and director of its Global Connected Customer Experience unit, says that GM is leveraging the Internet of Things to deliver products and services that consistently ensure the safety of its customers. “I always talk to my team about the Wayne Gretzky quote — skate to where the puck is going,” he says. “How good are we at really anticipating? What are the things that our customers need but don’t know they need?”


Competitive Advantage With Smart Machines

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Learn how your company can gain an edge through cognitive technologies. Open access to these three MIT Sloan Management Review articles about how smart machines are changing the competitive landscape is provided courtesy of SAS.

Image courtesy of IBM.

The MIT SMR Frontiers Initiative

Paul Michelman on the Launch of MIT SMR’s Frontiers Initiative

Frontiers |

September 14, 2016 | Deborah Gallagher

In a video interview, MIT SMR editor in chief Paul Michelman explains the impetus behind the launch of the publication’s Frontiers initiative and the value he hopes it will hold for readers. Michelman explains the genesis of the Frontiers idea, the nature of the essayists selected for the program, and why it’s important for MIT SMR to launch this initiative now. He also discusses the themes that emerged from the essays, including the changing nature of the man-machine collegial relationship.

Product Development

Why Great New Products Fail

Many innovative new products don’t succeed. One common reason: Companies don’t focus on understanding how customers make purchase decisions. But paying attention to how customers search for information about what to buy, and how they make guesses about details they can’t easily find, helps predict whether customers will embrace certain product innovations. Companies need to focus on innovations that customers will easily recognize or find ways to alert them to innovations they may not detect on their own.

Now That Your Products Can Talk, What Will They Tell You?

Products connected to the Internet of Things are providing unprecedented levels of information that can be used to improve both products and customer experience. For instance, a company does not have to wait until a customer calls with a complaint to know that a product connected to the Internet of Things is not working correctly. Instead, the product could already communicate the information, giving the company the ability to provide proactive service. Result: more loyal customers.



Risk, Resilience, and Disruption