Focus On: Digital Business

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Strategy, not Technology, Drives Digital Transformation

The 2015 Digital Business Report by MIT Sloan Management Review and Deloitte identifies strategy, not technology, as the key driver of success in the digital arena.

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How Twitter Users Can Generate Better Ideas

There's a link between the amount of diversity in employees’ Twitter networks and the quality of their ideas.

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Is Your Business Ready for a Digital Future?

Research by MIT SMR shows that effective digital strategy is strongly associated with a company's overall digital maturity.

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Thriving in an Increasingly Digital Ecosystem

To prepare for digital disruption, companies need to consider which of four business models to adapt.

Inside the Maker Movement

More people are becoming makers, tinkerers and ad-hoc designers. At the same time, companies are figuring out how to tap into that richness of creativity and turn consumers into partners.

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The Age of the Consumer-Innovator

Consumers generate massive amounts of product innovation — which has significant implications for new product development.

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Managing Information Overload

Staying in the Know

June 2, 2015 | Davide Nicolini, Maja Korica and Keith Ruddle

In an era of information overload, getting the right information is a challenge for time-pressed executives. How can they best distinguish usable information from distracting noise? New research argues that to remain appropriately and effectively knowledgeable, executives need a personal and organizational capability to continually “stay in the know.” And that means assembling and maintaining a “personal knowledge infrastructure” built on both technologies and conversation.

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New in Data & Analytics

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Innovating with Airborne Analytics

Airline Cathay Pacific incorporates data into all its operations to make decision making more efficient. But experience counts, too.

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At This Education Nonprofit, A Is for Analytics

Chicago nonprofit Christopher House uses data to drive outcomes in providing education services to low-income families.

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Rethinking CSR

Why Corporate Social Responsibility Isn’t a Piece of Cake

June 16, 2015 | José Carlos Marques and Henry Mintzberg

Corporate Social Responsibility "is fraught with contradictions, subject to political challenges and demands deep commitment," argue José Carlos Marques and Henry Mintzberg. Responsible corporate behavior, they write, isn't simply “doing well by doing good.” Instead, six changes need to be considered, within and beyond our private institutions. These changes include fostering ethical judgment within the enterprise, rethinking compensation and acknowledging the benefits of regulation.

Managing Customer Privacy

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How Much Data is Too Much Data To Mine?

Consumers want to know when they’re being watched, and have changing expectations about privacy and data mining.

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Why Managing Consumer Privacy Can Be an Opportunity

Managing consumer data courteously can be a way to build a good relationship with customers.

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How Not to Market on the Web

Ads that complement online content can be effective — but not if they rouse consumers’ privacy concerns.

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How Effective Is Location-Targeted Mobile Advertising?

New research shows that mobile advertising targeted to consumers based on their locations can be effective.