Social Business in Action

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The Multiplier Effect of Social Business Tools

B. Bonin Bough oversees social media for Oreo, Ritz and Cadbury — big brands with big activity in the social world.

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The Art of Selling with Social Tools

As daily life goes digital, Hearsay Social develops a social media platform to generate sales leads.

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How to Avoid a Social Media Fiasco

A panel at the 2014 South by Southwest festival highlighted five ways to avoid a social media crisis.

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Tying Customer Engagement to Employee Engagement

State Street navigates the rough waters of using social media in international finance.

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Elements of Strategy

Open access brought to you by strategic-logo-250×58

These strategy and innovation articles from the MIT Sloan Management Review archives provide frameworks for various steps in the process of strategy development and execution. For a limited time, complimentary access to these six articles is available to all site visitors.

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Which Strategy When?

Managers must figure out when it’s best to pursue strategies of position, leverage or opportunity.

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MIT Sloan Executive Education

MIT Sloan Executive Education Custom Programs brings you a free MIT Sloan Management Review article on how the most effective organizations make smart use of employee networks.

Free collaborative organization article
The Collaborative Organization: How to Make Employee Networks Really Work

The traditional methods for driving operational excellence in global organizations are not enough. The most effective organizations make smart use of employee networks to reduce costs, improve efficiency and spur innovation.

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Reengineering New Product Development

Accelerated Innovation: The New Challenge From China

April 23, 2014 | Peter J. Williamson and Eden Yin

Chinese companies are opening up a new front in global competition. It centers on what the authors call accelerated innovation — that is, reengineering research and development and innovation processes to make new product development dramatically faster and less costly. The new emphasis is unlikely to generate stunning technological breakthroughs, but it allows Chinese competitors to reduce the time it takes to bring innovative products and services to mainstream markets. It also represents a different way of deploying Chinese cost and volume advantages in global competition.

New in Big Ideas

Harnessing Quant Power

A new book by Thomas H. Davenport and Jinho Kim says that if companies can’t turn all the data they’re swimming in into better decision making through quantitative analytics, they’re “probably creating suboptimal performance.” The book, Keeping Up with the Quants: Your Guide to Understanding and Using Analytics, is geared toward executives who are not analytics experts but whose jobs require them to deal with those who have such expertise, both inside and outside their organizations.

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International Leadership

Growing a business in far away regions demands new kinds of management thinking. These articles examine some of the best strategies for leading internationally.

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