Special Report: Keeping Up With Emerging Markets

Mastering the Market Intelligence Challenge

Multinationals need to start viewing market intelligence as a strategic asset in emerging markets.

Competing Through Joint Innovation

The Chinese telecom company Huawei has used strategic partnerships to gain ground in Europe.

The Next Wave of Business Models in Asia

Many Asian startups are competing on business model innovation and new technology rather than cost.

Engaging With Startups in Emerging Markets

Partnering with emerging-market startups is easier if four key factors can be addressed.

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"Keeping Up With Emerging Markets"

Download a new special collection of articles on staying abreast of new business models and strategies being developed in emerging markets. This collection includes four brand new research articles from MIT SMR. Registration required.


Emerging Markets

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Free download of this MIT SMR collection is brought to you by Harvard Business School Executive Education.


Exploring the Digital Future of Management

Measuring Performance

Sustainability Reporting: One Size Fits Nobody

The concept of materiality is advancing the ability of sustainability reporting metrics to allow easy comparisons of companies over time. And investor focus on industry-specific sustainability issues is poised to make the financial sector a driver in social and environmental performance improvements.

Do You Know What Really Drives Your Business’s Performance?

Although intuitively appealing, strategy maps and models such as the service profit chain have a common pitfall: They encourage managers to embrace general assumptions about the drivers of financial performance that may not stand up to close scrutiny in their own organizations. A more rigorous analytic approach called performance topology mapping may help managers avoid these assumptions, as well as the strategic mistakes they promote.


Innovation and Organizational Structure

Open access brought to you by

It's not always easy to introduce innovations in an established company. That's why it's important to think about how an innovation fits into the existing organization's structure — and, how, in some cases, strategic partnerships can help a company innovate. Open access to these three articles about the relationship between organizational structures and innovation is provided courtesy of PwC.

Organizing for New Technologies

Responding to disruptive technologies may mean changing your company’s organizational structure.


Online Marketing and Customer Service

Do You Have a Conversational Interface?

Companies can position themselves now to use messaging platforms and AI to fulfill customer needs.

How Analytics and AI Are Driving the Subscription E-Commerce Phenomenon

Subscription e-commerce uses AI to offer personalized, low cost, convenient products. It’s working.

Rethinking the Value of Customers in a Digital Economy

Frontiers |

Research from MIT’s Initiative on the Digital Economy offers new insights into platform markets and network effects.

When Customers Become Fans

Smartphone maker Xiaomi cultivates user pride through user-centered and open innovation.

Managing Supply Chains

What Makes a Supply Chain Sustainable?

Supply chains may operate within legal and responsible guidelines, but still not be sustainable. New guidelines and collaborations are needed to develop science-based metrics that assess supply chain performance in the context of societal and environmental limits.

A Fresh Take on Supply Chain Innovation

For PepsiCo, entering the natural beverage markets of coconut water and smoothies meant developing new risk-management practices. In the coconut water business, “lead times are longer and supply is more variable than in PepsiCo’s traditional beverage supply chain,” write Tim Rowell of PepsiCo and James B. Rice Jr. of the MIT Center for Transportation & Logistics. “The company has had to build enough inventory to minimize stock outs — without causing excessive losses through obsolescence.”


Becoming a Data-Driven Organization

Made Possible by EY, Exclusive Global Insights Case Study Sponsor

Organizations have begun to capture, create and use data in ways that are changing how we work and live. These in-depth case studies describe organizations tackling the opportunities and challenges associated with becoming a data-driven organization.

GE’s Big Bet on Data and Analytics

An MIT SMR case study looks at how GE is remaking itself from a traditional manufacturer into a leader of the Industrial Internet.