Frontiers

Exploring the Digital Future of Management

Choosing Scope Over Focus

New digital technologies are changing the rules of competition by expanding the boundaries of what a company can handle and introducing new sources of advantage.

Special Report: Create Your Company’s Future

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Create Your Company’s Future

Recently, MIT SMR readers have been looking for information on scenario planning — a trend that may reflect current social, political, and economic uncertainty. This trend led to our Summer 2017 special report on creating your company’s future.

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How to Catalyze Innovation in Your Organization

Executives can foster innovation by understanding and tapping the power of employee networks.

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The Flare and Focus of Successful Futurists

Forecasting is recognizing how current patterns may impact the future — and it’s a learnable skill.

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Building a Winning Business Model Portfolio

Business model diversification requires careful assessments of each model’s strategic contributions.

Download the Collection

“The Future of New Product Development”

Get a collection of three new MIT SMR articles on how to develop innovative new products for increasingly global and digital markets. Learn how to build revenue using your company’s data, create analytics-based data products, and develop new products that are truly global. Registration required.

 

New Product Development

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Free download of this MIT SMR collection is brought to you by UPS.

The Power of Consumer Stories in Digital Marketing

Frontiers |

New research finds that stories about consumers’ positive experiences with a brand significantly increase users’ engagement with brand websites, and stories originating from consumers are especially powerful in shaping brand attitudes in social media. Indeed, companies that aren’t offering experiences that leverage consumer input in brand-related narratives are missing out on important opportunities to connect in a meaningful way with potential buyers.

Challenges and Opportunities in Asia

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Employee and Leadership Development

When Strategy Walks Out the Door

Companies that overlook their employees as sources of strategic insight may find themselves losing talent — and key ideas.

The Need for Culture Neutrality

As firms work with increasingly diverse arrays of people, they need to adopt leadership standards that cross geographies.

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New Challenges for Sustainable Business

Corporate Sustainability at a Crossroads

May 23, 2017 | David Kiron, Gregory Unruh, Nina Kruschwitz, Martin Reeves, Holger Rubel, Alexander Meyer Zum Felde

In the final report of our 8-year study of how corporations address sustainability, MIT Sloan Management Review and The Boston Consulting Group examine the crossroads at which sustainability now finds itself. Despite sociopolitical upheaval that threatens to reverse key gains, our research has shown that companies can develop workable — and profitable — sustainability strategies to reduce their impact on the global environment by incorporating 8 key lessons.