Digital Advertising

The MIT SMR Site has an average inventory of 400,000 impressions/month. More than 90,000 unique visitors monthly, representing almost every country in the world and readers visit frequently. They spend approximately 10 minutes on the site on average, and comment readily on blogs and articles.

We have more than 45,000 e-mail newsletter subscribers, who open and click through at higher-than-industry-average rates. It serves an audience comprised primarily of senior level managers who are thoughtful and engaged in the management ideas of the day.

Homepage and Run-of-Site Advertising

Traditional banner advertising in the most prominent areas of the MIT SMR site.

Ad Units

• Leader board (728 x90)
• Medium Rectangle (300 x 250)

Specifications
Banners should be in one of the following formats: GIF, JPEG, PNG, SWF(flash), JavaScript, text, and HTML. Animated banners must stop after three loops. MIT SMR will not accept auto-loading or MouseOver loading audio banners. Expandable ads by approval.

All .swf/Flash submissions must be accompanied by a backup .gif and click-through URL. Flash files should be coded using the clickTAG feature. All click actions must open a new browser window. A click-through URL must be assigned to the .swf file.

E-mail Advertising

Our e-mail newsletter are read by thousands of decision makers every month. Connect your brand with this audience. Banner advertising in MIT SMR’s targeted, monthly e-mail newsletter.

Ad Units

• Full Banner (468 x 60)
• Vertical Banner (120 x 240)

Specifications
Banners should be in one of the following formats: GIF or JPEG. The suggested image file size is 35KB or less. Provide a static graphic and a click-through URL. Note: Outlook 2007 will not deliver animated ads. You may use animation in your email advertising, but please be aware that any customers using Outlook 2007 will not see the animation.

Mobile and Portable

Banner advertising in MIT SMR iPhone and iPad apps.

Ad Units

• Small Banner (320 x 50)
• Medium Banner (728 x 90)
• Large Banner (960 x 90)

Specifications
Provide all 3 sizes, in .png format. Ads may be supplied as images or as a link to an externally-hosted image. Clicks on ads
will be tracked, but there is no support for demographic tracking or clicks from ad server-hosted ads at this time.

Sponsored Downloads

Opportunity for sponsors to offer to visitors free downloads of specific MIT SMR articles in major topic areas in order to create content adjacency. Program also allows sponsors to collect registration information and to include download offers on their own site. Program can be modified to distribute sponsor’s own content, such as White Papers and case studies.

Ad Units

• Leader board (728 x90)
• Medium Rectangle (300 x 250)

Pricing: Monthly Packages and pricing upon request.