Digital Advertising

Website

The MIT Sloan Management Review website has a rapidly growing audience who depend on MIT SMR for the world’s most advanced discussion and insights on strategy, innovation, technology, operations and more.

The MIT SMR site has an average inventory of 888,000 impressions per month. There are more than 140,000 unique visitors per month, representing almost every country in the world, and readers visit frequently. They spend several minutes on the site on average, comment readily on blogs and articles and frequently share what they find with their networks.

MIT SMR has more than 96,000 registered users and over 1.8M unique visitors per year. Over 129,000 combined engaged audience on Facebook, Twitter, and LinkedIn.

Web Traffic Results
Average visits per month
204,651
Average unique visitors per month
143,524
Average page views per month
350,060

 

For more information, please contact our sales team below.

2013-14 Rates

Position Ad Unit Cost net CPM
ROS 300 x 250 $45.00
ROS 300 x 600 bottom $35.00
Homepage, Magazine Home Page, Topic
Home Pages and Big Idea’s Home Pages
970 x 250
spans the fold
$30.00
Welcome Ad 640 x 480 $54.00
Video pre-roll 640 x 360
(w/companion 300 x 250)
Flat fee $1,000/month

E-newsletters

MIT SMR’s four e-newsletters are read by thousands of decision makers every month. More than 60,000 readers have signed up to receive our e-newsletters: Research Update, Sustainability, Data & Analytics, and Social Business are each published monthly. All of our e-newsletters offer advertisers a choice of bold, generous display at the top of each e-newsletter, and generous text advertising placement.

Connect your brand with this audience. Limit two advertisers per email.

2013-14 Rates

Monthly Ad Unit Distribution Cost flat
General (research & issue announcements) 120 x 240, 468 x 60, text banner 60,000 $600.00
Sustainability 120 x 240, 468 x 60, text banner 24,000 $300.00
Data & Analytics 120 x 240, 468 x 60, text banner 20,000 $300.00
Social Business 120 x 240, 468 x 60, text banner 16,000 $300.00

Mobile Tablet & Smartphone Sponsorship

MIT SMR introduces cutting-edge content formatted for mobile devices. The MIT SMR web app for tablets and phones offers an elegant, satisfying and responsive reading experience on any tablet or smartphone. Nothing to download — just go to sloanreview.mit.edu from any device.

Mobile App Sponsorship

The iPhone/iPad app is free to download from iTunes; readers use in-app purchasing to secure single issues or subscriptions. Ads appear on all available issues.

Sponsored Content

Combine brand building with lead generation with MIT SMR sponsored content. When visitors download articles, attend webinars, listen to podcasts or view webcasts, your name and logo will be associated with high-impact content. You can also capture their registration information for future marketing. And there are partnership opportunities for additional content distribution, such as your own White Papers or case studies.

Click here to download digital advertising specifications

For additional details and available placements or to learn more about sloanreview.mit.edu, please contact our sales team below:

 

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