Online Advertising
MIT Sloan Management Review Web Site
The MIT SMR site has an average inventory of 250,000
impressions/month. It serves an audience comprised pri-
marily of senior level managers who are thoughtful and en-
gaged in the management ideas of the day.
Homepage and Run-of-Site Advertising
Traditional banner advertising in the most prominent areas
of the MIT SMR site.
Ad Units
- Full Banner (468 x 60)
- Medium Rectangle (300 x 250)
Specifications
Banners should be in one of the following formats: GIF,
JPEG, PNG, SWF(flash), JavaScript, text, and HTML. Ani-
mated banners must stop after one loop. MIT SMR will not
accept auto-loading or MouseOver loading audio banners.
Pricing
- Upon request.
Email Advertising
Banner sponsorship advertising in MIT SMR’s targeted,
weekly email newsletter.
Ad Units
- Company Logo (approx. 88 x 31)
- Full Banner (468 x 60)
- Vertical Banner (120 x 240)
Specifications
Banners should be in one of the following formats: GIF or
JPEG. The suggested image file size is 30KB or less. Note:
Outlook 2007 will not deliver animated ads. You may use
animation in your email advertising, but please be aware that
any customers using Outlook 2007 will not see the anima-
tion.
Pricing
- $2,500 per email issue
Sponsored Downloads
Opportunity for sponsors to offer to visitors free downloads
of specific MIT SMR articles in major topic areas in order to
create content adjacency. Program also allows sponsors to
collect registration information and to include download of-
fers on their own site. Program can be modified to distribute
sponsor’s own content, such as White Papers and case
studies.
Ad Units
- Medium Rectangle (300 x 250)
Pricing
- Monthly Packages start at $5,000
