The MIT Sloan Management Review website has a rapidly growing audience who depend on MIT SMR for the world’s most advanced discussion and insights on strategy, innovation, technology, operations and more.
The MIT SMR site has an average inventory of 490,000 impressions per month. There are more than 90,000 unique visitors per month, representing almost every country in the world, and readers visit frequently. They spend several minutes on the site on average, comment readily on blogs and articles and frequently share what they find with their networks.
MIT SMR has more than 70,000 registered users and over 1M unique visitors per year. Over 66,000 combined engaged audience on Facebook, Twitter, and LinkedIn.
Web Traffic Results
|Position||Ad Unit||Cost net CPM|
|ROS||300 x 250||$45.00|
|ROS||300 x 600 bottom||$35.00|
|Homepage, Magazine Home Page, Topic
Home Pages and Big Idea’s Home Pages
|970 x 250
spans the fold
|Welcome Ad||640 x 480||$54.00|
|Video pre-roll||640 x 360
(w/companion 300 x 250)
|Flat fee $1,000/month|
MIT SMR’s four e-newsletters are read by thousands of decision makers every month. More than 60,000 readers have signed up to receive our e-newsletters: Research Update, Sustainability, Data & Analytics, and Social Business are each published monthly. All of our e-newsletters offer advertisers a choice of bold, generous display at the top of each e-newsletter, and generous text advertising placement.
Connect your brand with this audience. Limit two advertisers per email.
|Monthly||Ad Unit||Distribution||Cost flat|
|General (research & issue announcements)||120 x 240, 468 x 60, text banner||53,000||$600.00|
|Sustainability||120 x 240, 468 x 60, text banner||21,000||$300.00|
|Data & Analytics||120 x 240, 468 x 60, text banner||13,000||$300.00|
|Social Business||120 x 240, 468 x 60, text banner||14,000||$300.00|
Mobile Tablet & Smartphone Sponsorship
MIT SMR introduces cutting-edge content formatted for mobile devices. The MIT SMR web app for tablets and phones offers an elegant, satisfying and responsive reading experience on any tablet or smartphone. Nothing to download — just go to sloanreview.mit.edu from any device.
Mobile App Sponsorship
The iPhone/iPad app is free to download from iTunes; readers use in-app purchasing to secure single issues or subscriptions. Ads appear on all available issues.
Combine brand building with lead generation with MIT SMR sponsored content. When visitors download articles, attend webinars, listen to podcasts or view webcasts, your name and logo will be associated with high-impact content. You can also capture their registration information for future marketing. And there are partnership opportunities for additional content distribution, such as your own White Papers or case studies.
For additional details and available placements or to learn more about sloanreview.mit.edu contact:
MIT Sloan Management Review
238 Main Street, 5th floor, Room E48-574
Cambridge, MA 02142-1046 United States
Phone (617) 253-1464
Fax (617) 258-9739