MIT Sloan Management Review Print Journal
MIT Sloan Management Review has a readership of 71,300 senior managers and management thought leaders. We mail quarterly to subscribers in the US and around the world. With arresting photography and layout, our print publication serves as a pristine and uncluttered space for delivery of sophisticated marketing messages.
MIT SMR’s readers are an elite audience of affluent, highly-educated decision makers. 77% of our readers are executives; 46% are top management, holding one of the highest positions in their company (founder, owner, CEO, chairman, president). Two-thirds of our readers have a master’s degree or doctoral degree. Subscribers find MIT SMR to be an invaluable information source — three-fourths of readers keep a collection of MIT SMR issues for reference purposes.
MIT SMR offers several advertising options including full-page and fractional ads, inserts, onserts and custom programs.
|1/2 V or H||$3,360||$3,225||$3,091||$2,956|
|Covers 2 or 3||$5,376||$5,161||$4,945||$4,733|
All rates are gross. There is no added charge for bleed or 4-color. Only full-page and spread ads can have bleed; fractional bleed ads are not available.
Acceptable file formats are PDF/X-1a, press-ready PDF and high-resolution Postscript files. PDFs generated from Acrobat Distiller should be made with settings based on the “PDFX1a” or “Press Quality” job options. Set up crop marks to show bleed and trim with and offset of .167’. Native application files are not accepted. Make sure that images are CMYK (not RGB) and at least 300 dpi. The total tonal ink density should be no greater than 280% in the darkest areas. We recommend solid black color should not be 100% black, the proper color build for very dark or “rich” black is 30m 60c 100K.
Acceptable File Format
We accept only digital files in the PDF/X-1a format. The PDF/X-1a must be made from a PostScript file with all fonts and highresolution images embedded. Ensure that all elements are a minumum of 300 dpi and 100% in size. The color space must be CMYK or Grayscale. Do not submit files in RGB.
To ensure the highest quality of print reproduction, we ask that all digital files be accompanied by a SWOP-certified proof that represents the final file at 100%. In the absence of a SWOP-certified proof, the color reproduction of the ad will be based on industry standard best practices to achieve color as accurate as possible from the supplied digital file.
File Transfer Site
Submissions via file transfer sites such as www.dropsend.com are also accepted. Please follow up with an email to Jinette Ramos to confirm receipt of the ad.
Insertion orders and digital files/ proofs should be sent to:
MIT Sloan Management Review
238 Main Street, 5th floor, Room E48-574
Cambridge, MA 02142-1046 United States
Phone (617) 253-1464
Fax (617) 258-9739
Agency or publishers discount: 15%. Payment is due 30 days after receipt of invoice. A signed insertion order is required to run all advertisements. Cancellations are not accepted after the closing date for insertion orders. If/when new advertising rates are announced, advertisers will be protected for three months at rates then prevailing. All advertising content is subject to approval by the publisher.
All advertising insertion order/contract position are treated as requests. Since needs change as issue production progresses, the publisher cannot guarantee fixed positioning.