Advertise in Print
MIT Sloan Management Review Print Journal
The MIT SMR journal has a circulation of 20,000 senior managers and management thought leaders. We mail quarterly to subscribers in the US and around the world. Recently redesigned, with arresting photography and layout, the print journal serves as a pristine and uncluttered space for delivery of sophisticated marketing messages.
SMR offers several advertising options including full-page and fractional ads, inserts, onserts and custom programs.
Circulation, Reader Profile
SMR’s 20,000 subscribers are an elite audience of affluent, highly-educated decision makers. 77% of our readers are executives; 46% are top management, holding one of the highest positions in their company (founder, owner, CEO, chairman, president). Two-thirds of our readers have a master’s degree or doctoral degree. Subscribers find MIT SMR to be an invaluable information source — three-fourths of readers keep a collection of MIT SMR issues for reference purposes.
2011-12 RATES
| 1xRate | 2xRate | 3xRate | 4xRate | |
|---|---|---|---|---|
| Full page | $4,481 | $4,302 | $4,122 | $3,943 |
| 2/3 V | $3,809 | $3,658 | $3,504 | $3,351 |
| 1/2 V or H | $3,360 | $3,225 | $3,091 | $2,956 |
| 1/3 V | $3,137 | $3,011 | $2,885 | $2,761 |
| Covers 2 or 3 | $5,376 | $5,161 | $4,945 | $4,733 |
| Covers 4 | $5,825 | $5,594 | $5,359 | $5,128 |
| Spread | $8,962 | $8,605 | $8,244 | $7,887 |
CLOSING DATES
| Insertion Orders Due |
Materials Due |
Publication Date |
|
|---|---|---|---|
| Fall 2011 | 8/12/2011 | 8/29/2011 | 9/21/2011 |
| Winter 2012 | 11/11/2011 | 11/28/2011 | 12/21/2011 |
| Spring 2012 | 2/10/2012 | 2/27/2012 | 3/22/2012 |
| Summer 2012 | 5/11/2012 | 5/28/2012 | 6/21/2012 |
| Fall 2012 | 8/10/2012 | 8/27/2012 | 9/20/2012 |
SPECIFICATIONS
Publication trim size: 8-3/8″ x 10-13/16″
Binding: Perfect Printing: 4-color (CMYK), 133-line screens. SWOP standards apply. All type and important details should be 1/4″ from the trim on all four sides.
Bleed: 1/8″
ADD SIZE REQUIREMENTS*
| All Sections | Inches |
|---|---|
| Full page ad, bleed | 8-5/8″ x 11-1/16″ |
| Full page ad, nonbleed | 7-1/4″ x 9-1/4″ |
| 1/2 page ad, horizontal nonbleed | 7-1/4″ x 4-1/2″ |
| Intelligence Section Only | |
|---|---|
| 2/3 page ad, vertical nonbleed | 4-3/4″ x 8-15/16″ |
| 1/3 page ad, vertical nonbleed | 2-1/4″ x 8-15/16″ |
| 1/3 page ad, square nonbleed | 4-3/4″ x 4-3/8″ |
| Features Section Only | |
|---|---|
| 1/2 page, vertical nonbleed | 3-1/2″ x 9-1/4″ |
| Spread | |
|---|---|
| Full-page spread, bleed | 17-1/4″ x 11-1/16″ |
*Download rate card for measurements in picas and millimeters
File Submission
- PDFx1A les preferred, PDF and high-resolution Postscript les accepted.
- Native application les, DCS and Tiff-IT les are not accepted.
- No spot colors.
- Images must be CMYK with a resolution of 300 dpi.
- A digital contract proof for on-press color guidance is required. Proofs should include color bars and be made to SWOP specifications.
Conditions
Agency or publishers discount: 15%. Payment is due 30 days after receipt of invoice. A signed insertion order is required to run all advertisements. Cancellations are not accepted after the clos- ing date for insertion orders. If/when new advertising rates are announced, advertisers will be protected for three months at rates then prevailing. All advertising content is subject to approval by the Publisher.
Mailing Instructions
Insertion orders and digital les/ proofs should be sent to:
Jinette Ramos
MIT Sloan Management Review
238 Main Street, 5th floor, Room E48-574
Cambridge, MA 02142-1046 United States
Phone (617) 253-1464
Fax (617) 258-9739
jinette@mit.edu
