Print Advertising
MIT Sloan Management Review Print Journal
The MIT SMR journal has a circulation of 25,000 senior managers and management thought leaders. We mail quar- terly to subscribers in the US and around the world. Re- cently redesigned, with arresting photography and layout, the print journal serves as a pristine and uncluttered space for delivery of sophisticated marketing messages.
SMR offers several advertising options including full-page and fractional ads, inserts, onserts and custom programs.
Circulation, Reader Profile
SMR’s 25,000 subscribers are an elite audience of affluent, highly-educated decision makers. 77% of our readers are executives; 46% are top management, holding one of the highest positions in their company (founder, owner, CEO, chairman, president). Two-thirds of our readers have a mas- ter’s degree or doctoral degree. Subscribers find SMR to be an invaluable information source: Three-fourths of readers keep a collection of SMR issues for reference purposes.
Rates
| 1 x Rate | 2 x Rate | 3 x Rate | 4 x Rate | |
| Full Page | $4,268 | $4,098 | $3,926 | $3,756 |
| 2/3 Page (V) | $3,628 | $3,484 | $3,338 | $3,192 |
| 1/2 Page (H,V) | $3,200 | $3,072 | $2,944 | $2,816 |
| 1/3 Page (S,V) | $2,988 | $2,868 | $2,748 | $2,630 |
| Covers 2 or 3 | $5,120 | $4,916 | $4,710 | $4,508 |
| Cover 4 | $5,548 | $5,328 | $5,104 | $4,884 |
| Full Page Spread | $8,536 | $8,196 | $7,852 | $7,512 |
Closing Dates
| Insertion Orders Due | Materials Due | Publication Date | |
| Winter 2010 | November 13, 2009 | November 25, 2009 | January 1, 2010 |
| Spring 2010 | February 16, 2010 | February 26, 2010 | April 1, 2009 |
| Summer 2010 | May 14, 2010 | May 28, 2010 | July 1, 2010 |
| Fall 2010 | August 13, 2010 | August 27, 2010 | October 1, 2010 |
Specifications
| Inches | Picas | Millimeters | |
| Front of Book | |||
| Full-page spread* | 102p6 x 66p4.5 | 431 X 281 | |
| All Sections | |||
| Full-page ad, bleed* | 51p9 x 66p4.5 | 219 x 281 | |
| Full-page ad, nonbleed | 43p6 x 55p6 | 184 x 235 | |
| 1/2 page ad, horizontal nonbleed | 43p6 x 27p | 184 x 114 | |
| Intelligence section only | |||
| 2/3 page ad, vertical nonbleed | 4-3/4″ x 8-15/16″ | 28p6 x 53p7.5 | 121 x 227 |
| 1/3 page ad, vertical nonbleed | 13p6 x 53p7.5 | 57 x 227 | |
| 1/3 page ad, square nonbleed | 28p6 x 26p3 | 121 x 111 | |
| Research and Opinion sections only | |||
| 1/2 page, vertical nonbleed | 21p x 55p6 | 89 x 235 | |
File Submission
- PDFx1A les preferred, PDF and high-resolution Postscript les accepted.
- Native application les, DCS and Tiff-IT les are not accepted.
- No spot colors.
- Images must be CMYK with a resolution of 300 dpi.
- A digital contract proof for on-press color guidance is required. Proofs should include color bars and be made to SWOP specifications.
Conditions
Agency or publishers discount: 15%. Payment is due 30 days after receipt of invoice. A signed insertion order is required to run all advertisements. Cancellations are not accepted after the clos- ing date for insertion orders. If/when new advertising rates are announced, advertisers will be protected for three months at rates then prevailing. All advertising content is subject to approval by the Publisher.
Mailing Instructions
Insertion orders and digital les/ proofs should be sent to: (Note: This address is or standard US Mail only.)
Jinette Ramos
MIT Sloan Management Review
77 Massachusetts Avenue, E60-100
Cambridge, MA 02139-4307
United States
Phone (617) 253-1464
Fax (617) 258-9739
E-mail jinette@mit.edu
Express Courier Address (Federal Express, UPS, DHL):
Jinette Ramos
MIT Sloan Management Review
30 Memorial Dr., E60-100
Cambridge, MA 02142-1United States
