Have you ever tried to introduce new technology on the plant floor? Just a guess: everything that could go wrong, did. You developed an action plan, but it proved virtually useless. Of course it did, say these authors. With all the possible problems that can arise, no plan that addresses specific contingencies is adequate. What you need is a plan that emphasizes organizational learning. By systematic learning from every angle, during all phases of implementation and well after, you can not only implement the technology successfully, you can continuously improve all your business processes.