One of the largest gaming companies in the world expanded its sustainability efforts using a scorecard to guide and goad managers.
Big resorts and casino facilities such as those operated by Caesars Entertainment are energy- and resource- intensive. For instance, the average Caesars hotel with 2,000 rooms used to consume 4.9 million kilowatt-hours of electricity and 14.2 million gallons of water every month, and generated 357 tons of waste along the way.
But over the past nine years, the company invested nearly $70 million on energy conservation projects and more than 162 major retrofits. These include installing energy-efficient lighting, reducing water consumption in laundry facilities, upgrading guest-room thermostats and incorporating comprehensive recycling programs. In just five years, the company reduced its carbon footprint by nearly 10% and reduced its energy use per square foot by 20%.
Continuing to expand a comprehensive sustainability strategy meant that bottom-line-oriented employees and employees passionate about the environment needed to work together. One tool that Caesars developed: a “CodeGreen” sustainability scorecard that would help individual property managers monitor their progress and compare themselves to others. It took time to develop the right set of metrics, but once in place, the scorecard gave corporate managers a tangible opening for conversations with individual property managers about green initiatives. Laggards heard about the best practices of their peers, while high performers were encouraged to reach for the next level.
The company has continued to set big goals, such as reducing fossil fuel consumption per air-conditioned square foot by 20%, and meeting 50% of the fuel needed for its own vehicles with alternative fuels by 2020.“Employees like that we’re being recognized for what we’re doing and that we’ve given them a way to connect with one of the leading issues of the day,” says Caesar’s chairman and CEO Gary Loveman.