Featured this month in the Social Business Hub:
A few squeaky wheels can drown out the cheerleaders in online product forums. And your less involved customers can actually be your most positive supporters. New research explains the dynamics of online forums, and gives social media monitors and strategists guidelines for listening — and reacting — to online comments. Read more »
Your customers have the control in social media. So don’t measure your investment when evaluating ROI, measure your customers’ investments in their relationship with you. Then you can see, long term, how their behaviors feed your objectives. Read the article from our archive, now freely available for a limited time »
Best practices of companies advanced in social business demonstrate four initial steps that any company can take to get started. Read more »
Researchers today are busy measuring all the ways that social business is increasing productivity, collaboration and innovation. Read the original article that predicted it all — from our archive, now freely available »
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We’ll launch our own research into the fast-changing social business landscape in early November. Please look for our survey invite, and be sure to participate in this important research. Read our executive editor’s note to learn more about our research’s aims.
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