The authors of the 2016 Data & Analytics Report by MIT Sloan Management Review and SAS explain why competitive advantage from analytics is declining — and what to do about it.
For the past six years, MIT Sloan Management Review has asked managers to what degree analytics creates competitive advantage for their companies. The newest annual report, released in March 2016, concludes that while analytics has now become a mainstream idea, it is still not a mainstream practice.
The 2016 report, “Beyond the Hype: The Hard Work Behind Analytics Success,” finds that organizations achieving the greatest benefits from analytics have figured out how to ensure that the right data is being captured. They also have figured out how to blend information and experience in making decisions.
In a free webinar, broadcast on Thursday, March 17, 2016, the authors of the report shared findings and insights from their research into why competitive advantage from analytics is declining and what companies are doing about it. The presentation was followed by a live Q&A session with the speakers.
The three authors that joined for the presentation were Sam Ransbotham, an associate professor in information systems at Boston College and a guest editor at MIT SMR; David Kiron, the executive editor of MIT SMR's Big Ideas Initiative; and Pamela Kirk Prentice, the chief research officer at SAS Institute Inc. The webinar was sponsored by SAS.
The webinar covered:
- Data awareness and responsibility
- How to cultivate both innovation and competitive advantage with analytics
- Signals about the importance of analytics