Mick McManus, CEO of a company called MAYA Design, offers some interesting reflections on the state of product innovation during the current downturn. In a brief video clip from The Wall Street Journal's website, McManus observed that he sees companies trying to protect their investment in new product development so that they will be ready when the economy picks up. He said he's seen some companies "that have laid off factory workers but have actually started pulling in more designers and more innovators to try to figure out what to do."

1 Comment On: Getting ready to innovate?

  • Presentations: “Innovate to Survive”: MAYA’s Mick McManus on Wall Street Journal Online | Rhiza Labs | March 30, 2009

    [...] Many organizations are making technology decisions as reactions to 2009’s economic malaise. Instead, tech firms, energy companies, and even hospitals should proactively design two years ahead with the economy’s future turnaround in mind, says Mick McManus, CEO of Rhiza’s parent company MAYA Design. Learn more in this online feature for the Wall Street Journal (also featured in MITSloan): [...]

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