Many senior executives still think of social media as something you do after hours for fun, says John Hagel, co-chairman of the Deloitte Center for the Edge — they haven’t bought into the idea that social can drive the core performance of the business. He’s committed to showing them why they’re wrong.
John Hagel, Deloitte Center for the Edge, interviewed by David Kiron.
John Hagel is co-chairman of the Deloitte Center for the Edge, a research center based in Silicon Valley that he has led for the past five years. The Center’s focus is to help senior executives make sense of and profit from emerging opportunities on the edge of business and technology.
A paper published recently by the Center, Social Software for Business Performance was co-authored by Hagel with the Center’s other co-chair, business and technology researcher John Seely Brown. The study looked at what it means for companies to successfully initiate social tools and technologies in their organization, and examined how finding “exceptions” can get a new initiative on track.
We had a chance to talk to John about the research on social and business from the report and asked him to share some additional thoughts on what it means to be a successful social business
3 Comments On: How Finding “Exceptions” Can Jump Start Your Social Initiative
[...] who I’ve recorded conversations with for this blog previously, says some sensible things in a piece by executive editor of ‘MIT Sloan Management Review’ magazine’s ‘Innovation [...]
I’m convinced that the management doesn’t get the value of social media meme is a red herring; they very well get it–they know that if #ows ever figures out iXBRL and starts a wiki-leaks campaign which targets individual C-Suite members’ actual contribution to the corporate bottom line, many will be toast.
[...] How Finding “Exceptions” Can Jump Start Your Social Initiative, John Hagel PDF S'abonner au flux RSS Deloitte sur Twitter Deloitte sur Linkedin Deloitte sur Youtube [...]