Many senior executives still think of social media as something you do after hours for fun, says John Hagel, co-chairman of the Deloitte Center for the Edge — they haven’t bought into the idea that social can drive the core performance of the business. He’s committed to showing them why they’re wrong.
John Hagel, Deloitte Center for the Edge, interviewed by David Kiron.
John Hagel is co-chairman of the Deloitte Center for the Edge, a research center based in Silicon Valley that he has led for the past five years. The Center’s focus is to help senior executives make sense of and profit from emerging opportunities on the edge of business and technology.
A paper published recently by the Center, Social Software for Business Performance was co-authored by Hagel with the Center’s other co-chair, business and technology researcher John Seely Brown. The study looked at what it means for companies to successfully initiate social tools and technologies in their organization, and examined how finding “exceptions” can get a new initiative on track.
We had a chance to talk to John about the research on social and business from the report and asked him to share some additional thoughts on what it means to be a successful social business