MIT Sloan Management Review

Acknowledgments

The author thanks Dominick’s Finer Foods for cooperation in the design and execution of the pricing experiments, Information Resources, Inc. for supplemental data, and Xavier Drèze and Mary Purk for their invaluable help. Mary Sullivan and Sanjay Dhar gave helpful comments. The Micro-Marketing Project at the Graduate School of Business, University of Chicago, provided funding for this work.