Jason Jay, sustainability expert at the MIT Sloan School of Management, spoke with the sustainability chiefs at Stonyfield and SAP to hear how both companies are approaching the problem of understanding product footprints.

What does it take to build a business case for sustainability? Jason Jay, sustainability expert at the MIT Sloan School of Management, spoke with the sustainability chiefs at Stonyfield and SAP to hear how both companies are approaching the problem of understanding product footprints.

Stonyfield's business pressures and aspirations motivated them to calculate and understand environmental impacts from all aspects of product life cycles including supply chain, product development, manufacturing, distribution and consumer use. SAP named Peter Graf its first chief sustainability officer in 2009, and he now leads a global team pursuing sustainability initiatives in the social, economic and environmental fields.

Both companies have moved beyond consideration of just societal or reputational benefits to a place where sustainability is delivering true competitive advantage through innovation, efficiencies and increased revenues.

Panelists

Jason Jay, Lecturer in the MIT Sloan School of Management, moderator

Wood Turner, Vice President of Sustainability Innovation, Stonyfield Farm

Peter Graf, Chief Sustainability Officer, SAP

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