Presentation experts Nancy Duarte and Garr Reynolds help world-renowned executives, politicians and thought leaders deliver stronger presentations. Here they reveal how to influence and persuade in a different way, regardless of whether you ever have to communicate via PowerPoint.
Nancy Duarte and Garr Reynolds help world-renowned executives, politicians and thought leaders deliver
stronger presentations. In a talk with MIT Sloan Management Review, they consider not how to make better presentations–their books handle that–but how to become a better manager by thinking more like a designer.
They argue that managers and designers have to do many of the same things: embrace restraints,
take risks, question everything and make sure that tools don’t get in the way of ideas. And they reveal
how design concepts such as hierarchy, balance, contrast, clear space and harmony are just as relevant to managers as they are to designers.
6 Comments On: How to Become a Better Manager … By Thinking Like a Designer
This is a very useful article that clearly lays down the ground rules of using design thinking in the life of a normal manager. But I find it a challenge to teach this new method to well established managers who still wants to do it by data alone. Often the problem is therefore left unsolved. It might take time for the new way of thinking to set in. However, such articles would help managers to understand the advantages and act on it.
Regards,
dibyendu de
Thanks. The article is very helpful to enhance once management skills. The perspective of designers put into management humanizes, improves, and make management more interesting and beautiful. It supplements or even completes our perspectives thus giving a better understanding of problems and finding the best answers for them.
Mildred E. Maranan
I have always believe that leaders are creative problem solvers and that designers are creative thinkers. It seems to me that the article dovetails why leaders are designers because they both leading and solving problems. This is not new to me.
while i certainly believe that managers should think like designers, i also believe organizations would benefit if designers also thought and adapted their work processes like managers. while the correlation between the two as propounded by the authors is an important concept, there are still differences in approaches that need to be addressed. for example, designers are usually ‘pardoned’ if they overshoot their budgets, but managers find it hard to get ‘presidential pardon’!
Great analogy.
As managers our thinking can be one way or the company’s way of thinking. If a manager is willing to learn, digest & lead a way of thinking and processing as in design thinking & integration the result could improve all areas of an organization, ie, internal communications, sales force etc.
A great article not widely known.