Some companies pursue growth despite a recession –and there’s a theory behind that.
BusinessWeek this week highlights a number of companies that are pursuing growth despite the recession –including Inditex (owner of clothing retailer Zara), Procter & Gamble, and small entrepreneurial businesses such as JustAnswer. For more on the theory behind investing in a downturn, see the new version of “The Risk of Not Investing in a Recession” by Pankaj Ghemawat. It’s a classic MIT Sloan Management Review article that was updated in the Spring 2009 issue — and also included in our “Downturn Manifesto” special report.
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[...] in a recession Improvisations » Investing in a recession « MIT Sloan Management … By Martha E. Mangelsdorf For more on the theory behind investing in a downturn, see the new [...]