Featured this month in the Social Business Innovation Hub.
Featured this month in the Social Business Hub:
The follower who passes along your tweet is not only amplifying the message (by sending it to more people) but also validating it by sharing it with his followers. Retweeting is a form of social advocacy in which followers become advocates of the brand within their own personal social networks. Posting tweets most likely to get retweeted is an obvious way for marketers to spread and enhance their brand messages.
A new analysis of tweets from almost 50 large social marketers identifies the factors that do — and do not — encourage retweeting. Contests, hashtags and links don’t help, interestingly, while personality, topicality and just plain asking nicely do. Read the 9 ways to get retweeted »
In October, we asked our readers to tell us who is getting the most value out of social media in their organization, how social media tools will change the way they communicate and what their greatest fears are about social media adoption. See the results »
At semiconductor manufacturer Xilinx, collaborative tools to help peer-to-peer interaction resulted in an increase in engineer productivity by about 25%. It’s an example of “social organization” where mass collaboration is used to tackle strategic issues and opportunities. Read more »
With ready access to online public forums such as YouTube, public complaining has become more prevalent — and can be very costly for companies. So what can companies do to deal with online complainers? In an article from the MIT Sloan Management Review social business archive, authors Thomas M. Tripp and Yany Grégoire provide actionable recommendations for understanding and managing customers’ online public complaints. Read the article free for a limited time »
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