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A new book argues that companies need to adapt to a fundamental change in business.
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Insightful review. I look forward to reading the book.
I’m left wondering at this point about an increasingly powerful kind of “pull” omitted above.
Umair Haque has suggested that “ideals are the new business models” (Harvard Business Review, http://j.mp/aCkZ6r ).
Consumers who have vast new abilities to pull from their environment may in turn be attracted and pulled by what they see better futures.
If so, companies that align with these ideals — and then cocreate and “push” tools to turn vision to action – may do well indeed for their increasingly empowered consumers/partners.
At this stage, though, I’m wondering about another “pull” that was not described above.
Consumers who now have vast abilities to pull from their environment may in turn be attracted – pulled – by what they see as visions of better futures.
If so, companies that align with these ideals – and that “push” into the market new tools enabling individuals to turn their ideals to action – may do well indeed in exchanges with their increasingly empowered consumers/partners.
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