Putting the Science in Management Science

MIT’s Andrew McAfee, author of Enterprise 2.0, on how evolving technology and the data deluge can enable companies not only to be smarter, but to act smarter, too. Part of SMR’s new series on “The New Intelligent Enterprise.”

FROM THE EDITOR

You don’t know it, but you have more in common with Garry Kasparov than you think. And your organization — any organization — has more in common with the world of chess than you imagine.

In 1985 Kasparov, at 22, became the youngest World Chess Champion in history. Over most of the following two decades he was not only the top-ranked player in the world but the first champion to play repeated public matches against computers. In the beginning of that time span, he won. He always won. Then in 1997 he famously lost — to the International Business Machines Corp.’s supercomputer Deep Blue. And before the next 10 years had passed and Kasparov had retired, technology had changed so much that Kasparov not only couldn’t beat specialized computers like Deep Blue; he couldn’t beat good chess programs running on commercially available servers. Andrew McAfee, the MIT Sloan research scientist and author of Enterprise 2.0, loves this story. But the part he loves best comes next. “Where it really gets interesting, and where I get really optimistic,” McAfee says, “is that Kasparov says they ran a series of contests where they let any combination of people and computers play against each other. And the winning combination was not a team of the best chess players. It was not a collection of the fastest computers with the biggest horsepower. In fact, it was some good chess players working in combination with PCs. The winner was this wonderful blend of human intuition and pattern-matching backed up by a lot of computing horsepower. [That team’s] process for figuring out the next move was superior to both the extraordinarily good chess masters and the extraordinarily fast computers.” There are two morals to this story. One: We are all Garry Kasparov. We’ve all seen what he’s seen as meteoric technological gains in computational power, data storage capacity and communications speed have transformed his world and ours, and have raised new questions about how leaders, managers and workers fit into it.

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2 Comments On: Putting the Science in Management Science

  • Courtney Hunt | September 5, 2010

    More great food for thought from Andrew McAfee, which I am pleased to share with the Social Media in Organizations (SMinOrgs) Community.

    I’d like to make one qualification to the “old things” point. I refer to social media as “new tools for doing old things,” but that doesn’t mean “the same old things.” What I refer to instead is that the new technologies enable us to meet classic goals and objectives such as operating more efficiently and effectively, increasing revenues and decreasing expenses. Yes, aspects of individual behavior and organizational functioning will be be dramatically transformed by leveraging these new technologies, but they don’t change what’s fundamentally important to us. I’ve found it’s important to remind leaders who are leery of the technology to put it in its proper perspective.

  • vishugurav | November 22, 2010

    Dr.McAfee recently I was in discussions @ a marketing conference. There is still debate on when it comes to Buying Decisions Human Trust and Opinion takes over analytics. I am a true believer of Decision Sciences.

    I think if we can find a breakthrough to prepare analytics as a catalyst who will help to make better and timely decisions that will act as a support for decision makers. Only Human Instinct or Analytics won’t be accepted and still a debate.

    What do you think? I am impressed by your thoughts.

    Vishu, India

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