Big Idea: Social Business

Social Media Poll Results: Fear of Losing Control Still an Issue

In October, we asked our readers to tell us who is getting the most value out of social media in their organization, how social media tools will change the way they communicate and what their greatest fears are about social media adoption.

David Kiron Reading Time: <1 minute

Social Business

Social business research and more recent thought leadership explore the challenges and opportunities presented by social media.
More in this series

When we launched our Social Business hub in October 2011, we asked visitors to take three polls. Each poll received a reply from 65, 66 or 67 visitors. We found that most people believe marketing and sales are getting the most from social business tools; social media tools will replace email within the next 10 years; and, management’s number one fear about social media use is losing control of their brand reputation.

Here are the three poll questions and their results:

1. “In your organization, what business functions are getting the most value from social media tools?”

2. “Do you think social media tools will replace email at work?”

3. “What do managers fear most about social media use in your organization?”

Social Business

Social business research and more recent thought leadership explore the challenges and opportunities presented by social media.
More in this series

About the Author

David Kiron is executive editor of the Big Ideas Initiative for MIT Sloan Management Review.

More Like This

Add a comment

You must to post a comment.

First time here? Sign up for a free account: Comment on articles and get access to many more articles.

Comments (2)
MITSloan: Social Media Poll Results Fear of Losing Control Still an Issue » SharePointSocial - SocialSharePoint
[...] Umfrage mit detailierten Ergebnissen gibt es bei MITSloan. Share [...]
Kapil Sopory
Social media tools cannot be wished away. For us,they play important role in communication and knowledge management. However, eventhough expanding fast,it is unlikely they will replace email in near future.
The greatest threat is loss of intellectual capital ( valuable company information) leading to loss of reputation.
Kapil Sopory