The authors of Leading Digital discuss how executives should devise and lead digital strategy for their companies.
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In October 2014 authors George Westerman, Didier Bonnet and Andy McAfee sat down with moderator Michael S. Hopkins to talk about their research into digital transformation and their resulting book, Leading Digital: Turning Technology Into Business Transformation.
For several years the authors have been researching companies they call “digital masters:” organizations that were not born digital, but have leveraged digital technologies to drive new levels of productivity, profit and efficiency.
In the panel the authors discuss what makes a digital master and give examples of companies having success with their digital transformation. They offer advice on how to better organize for rapid digital expansion and how to gain team alignment around digital strategy.