Business use of “social network analysis” is in the news — and is a topic featured in the Winter 2009 issue of MIT Sloan Management Review.
The Wall Street Journal today contains an interesting article about companies that map their organizations’ informal communication networks in an effort to improve communication and productivity. Readers of MIT Sloan Management Review will be familiar with this line of research, known as social network analyis: Rob Cross, who was quoted in The Wall Street Journal article, coauthored an article on this topic (“How ‘Who You Know’ Affects What You Decide,” with Robert J. Thomas and David A. Light) in the Winter 2009 issue of MIT Sloan Management Review.
Cross also was one of the authors of “Six Myths about Informal Networks — and How to Overcome Them,” a classic primer on using social network analysis in business that appeared in MIT Sloan Management Review in 2002.