Video: Innovation Isn’t ‘Creativity,’ It’s a Discipline You Manage

Too many managers think innovation is just about brainstormed ideas. Esther Baldwin of Intel Corporation explains how measurement, rigor, and IT tools, applied to the innovation process, can fuel business growth.

Too many managers think innovation is just about brainstormed ideas. Esther Baldwin of Intel Corporation explains how measurement, rigor, and IT tools, applied to the innovation process, can fuel business growth. Watch all the video highlights from the interview and Read the full article >>

In This Video

The New Discipline – Manage innovation as a discipline (00:57)
IT Engages All – Tech’s ideal role in fueling participation (01:20)
Silos & Resistance – The impediments to shared innovation (01:13)
‘New Culture,’ I – How to change an innocation culture (01:30)
‘New Culture,’ II – Different roles for different people (01:19)

What to Read Next

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Play to Your Workforce’s StrengthsIntel strategy futurist Jim Fister argues that workers in the arriving generation aren’t just tech-savvy — they’re naturals at collaboration. And their employers, he says, don’t get it. Watch video highlights from the interview or read the full article here.

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