In our 2011 survey of 4,000 people about The New Intelligent Enterprise, 44% said uniformly consistent data quality across the organization is a more important characteristic than the data’s timeliness (31%) or even relevance (30%).

We know you want both. But in our 2011 survey of 4,000 about The New Intelligent Enterprise, 13% more people (44%) said that uniformly consistent data quality across the organization is a more important characteristic than the data’s timeliness (31%) or even relevance (30%).

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So for our respondents, consistent trumps timely.

Interestingly, that’s at odds with the argument put forth by Attivio’s Ali Riaz and Sid Probstein in an interview with MIT Sloan Management Review earlier this year. They argued that fast trumps perfect. “For us to live with the realities of information growing more and more and speed getting faster and faster,” said Riaz, “we need a new way of thinking not about having precision but about having a good understanding.

Fast, timely, perfect, consistent – we want it all, but have to settle and make compromises. The question: which really works best for us individually and institutionally?

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This chart is one of eight in First Look: The Second Annual New Intelligent Enterprise Survey, which appears in the Summer 2011 issue of MIT SMR. The preview story highlights answers to eight of the survey’s 27 questions. Our full report on the survey will be published this fall.

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