Van Jones, the author of the recent bestseller, Green Collar Economy, has an expansive vision that ties business, economic development, environmental solutions and job creation into a social mission. In this interview on Huffington Post, Jones lays out his argument:
Green-collar jobs are not fictional or far-off. The Center for American Progress and PERI just put out a “Green Recovery” report. It showed that a $100 billion federal investment would create two million new, green-collar jobs — in just TWO years. That’s just helping America deploy our existing, off-the-shelf technologies and proven solutions. No technological breakthroughs needed. And some of that pays for itself, in energy savings.
Well, for too long, we powered the U.S. economy with consumption, not production … massive debt, not smart savings … and environmental destruction, not restoration. Those days are over. To green the economy, we stop borrowing and start building. We stop relying on credit from overseas; we start relying on creativity here at home. And we generate jobs by protecting America’s beauty, not destroying it. We can turn this breakdown into a breakthrough - if we make clean energy the cornerstone of the new economy, not credit cards.
Here’s a short video where Jones expands his views — ones that I expect some forward thinking companies to align with in the not too distant future.
February 21st, 2009 at 4:04 am
that is only possible when we goes towards the digital economy and everyone can generate something not virtual but virtually real which can serve the people and by serving the product people can generate something for theirself.
Dr. Muhammad Naeem ul Fateh