Wayde Fleener (General Mills), interviewed by Michael Fitzgerald
Companies adding analytics professionals must navigate cultural tradition and turf tensions.
Remco Brouwer and Mathew Chacko (Coca-Cola), interviewed by Sam Ransbotham
Coca-Cola uses forward-looking analytics to understand its customer base and international distribution network.
Peter C. Bell
Companies that are experienced in using analytics successfully offer five lessons for corporate leaders.