Data & Analytics

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Telling Data’s Story With Graphics

At the alcohol beverage company Constellation Brands, graphic presentations of data are making it easier for sales people to see how they’re performing. In an interview with MIT Sloan Management Review, Joseph D. Bruhin, the company’s CIO, says that measuring marketing and sales efforts is a particular challenge in the alcohol industry — but one that his team has come up with a solution to. “Visibility of data is a critical piece,” he says. “We came up with a solution that’s really driven predominantly by information technology.”

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Deodorizing Your Data

Problems with data quality come from a lot of sources — short-term solutions, mergers or acquisitions, or even the mundane complications of living in a complex society. The “stench” that develops when data quality declines can create serious issues for data-driven business. If a foul odor is emanating from your data, one solution might lie in refactoring analytics processes.

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Participant Questions From the Recent “Internet of Things” Webinar

On July 30th, 2015, MIT Sloan Management Review hosted a webinar on “Managing Data in the Age of the Internet of Things.” At the end of the webinar, many participants asked questions, but we didn’t have time to answer them all during the webinar itself. We’ll answer some of the most popular questions here. Included: Should an international organization be required to take control of uniting the Internet of Things (IoT) into one system?

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The Talent Dividend: Interactive Infographic

An interactive infographic from MIT SMR’s content collaborator, SAS, and its partner site, AllAnalytics.com, highlights findings from the 2015 data and analytics research report, The Talent Dividend. The animated infographic illustrates several key stats from the report, including findings on finding, acquiring and managing analytics talent, and on changes to how companies are leveraging analytics for competitive advantage.

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How to Build (and Keep) a World-Class Data Science Team

To manage a first-rate data science or quant group, leaders need to build an engaging environment, get the team the resources it needs and balance being involved while also staying out of the way. In banking, for example, division managers generally don’t review loan applications. But in analytics, the most successful leaders engage regularly in hands-on research and continue to publish regularly even as they move up the executive ladder. By staying active in line research, analytics managers are able to hone their abilities to judge how difficult projects are and how long they will take.

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Why Managing Data Scientists Is Different

The process of managing a data science research effort “can seem quite messy,” writes MIT Sloan's Roger M. Stein. That can be “an unexpected contrast to a field that, from the outside, seems to epitomize the rule of reason and the preeminence of data.” While businesses are hiring more data scientists than ever, many struggle to realize the full organizational and financial benefits from investing in data analytics. This is forcing some managers to think carefully about how units with analytics talent are structured and managed.

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Marketing In Five Dimensions

Computers, scanners, mobile and wearable technology have made it both easier and harder for companies to find their customers. Easier, because there’s so much more data about consumer behavior; harder, because analyzing that data is a significant challenge (never mind deciding how to act on the analytics). Companies like Epsilon are stepping up to help businesses to figure out what the data tell them about their customers — and what to do with that knowledge. In a Q&A, Epsilon’s CEO Andy Frawley describes some of the challenges his company works through on a daily basis.

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Better Decision Making with Objective Data is Impossible

“Our world is awash in data, and data is not the same thing as facts,” writes Boston College's Sam Ransbotham. “While data seems to promise objectivity, instead it requires analysis — which is replete with subjective interpretation.” Ransbotham argues that while having data is a necessary step towards making objective decisions, it’s a myth that data is objective. Moreover, findings that counter current thinking provide organizations with opportunity for distinction, differentiation and advantage.

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Using Big Data for Better Health Outcomes

Intermountain Healthcare is leading the way in data driven healthcare. In an example from Intermountain’s own operating rooms, the use of data to measure the impact of standardized surgeon attire on infection rates resulted in a significant drop in those rates. The infection control scenario is just one result from decades of work at Intermountain to build a data culture. Over the years, clinicians have learned to work together on a concerted effort to bring data based insights to clinicians and managers.

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The New Data Republic: Not Quite a Democracy

There are clear signs that the movement to democratize data is making real progress. Barriers such as infrastructure, culture, tools, and governance that once kept data access limited are quickly eroding. But access to data isn’t enough: Data democratization also requires knowing how to work with data and understand data analysis tools and techniques. Without these capabilities, the data democracy is only an illusion — and most people are still unable to participate fully.

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At This Education Nonprofit, A Is for Analytics

In an interview with MIT Sloan Management Review, Christopher House CEO Lori Baas and director of quality assurance Traci Stanley explain how they're using data throughout their educational organization to track student outcomes and look for improvements. "We now can show, based on the assessments, not only how our kids are improving in their cognitive development, or social-emotional development, but also how we compare to similar organizations," says Bass.

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Innovating with Airborne Analytics

Hong Kong’s premier airline is using a blend of data and know-how to guide its daily operations. In an interview with MIT Sloan Management Review, Cathay Pacific CIO Joe Locandro describes how the airline uses analytics to make decisions that balance data with what it knows from the field. “Analytics will give you statistical spreads, give you training, but you still need to have this thing called experience and insight,” he says.

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When Health Care Gets a Healthy Dose of Data

American health care is undergoing a data-driven transformation — and Intermountain Healthcare is leading the way. This MIT Sloan Management Review case study examines the data and analytics culture at Intermountain, a Utah-based company that runs 22 hospitals and 185 clinics. Data-driven decision making has improved patient outcomes in Intermountain's cardiovascular medicine, endocrinology, surgery, obstetrics and care processes — while saving millions of dollars in procurement and in its the supply chain. The case study includes video clips of interviews and a downloadable PDF version.

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The Analytics Talent Dividend

In May 2015, co-authors Sam Ransbotham, David Kiron and Pamela Kirk Prentice presented the findings from the recent global sustainability study, “The Talent Dividend.” The study found that the integration of analytics talent into the organization is key to analytics success. The webinar speakers discuss the components of a human resources plan for analytics talent, and give guidance on how to implement that plan in your organization.

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On the Care and Feeding of Your Analytics Talent

A panel of experts discusses the challenges of finding, engaging and organizing data scientists for best results. They talk about how to support your data scientists and keep them engaged in the right kinds of tasks and how to integrate new talent into your existing data and analytics team. They also talk about the skills and traits to look for when recruiting and selecting your data/analytics team, and how to assess existing internal talent for data roles.

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General Mills Builds Up Big Data to Answer Big Questions

General Mills brought a data scientist into its Consumer Insights group because it wanted to use its existing data more effectively. The company thought it was making decisions based too much on outside data at the expense of what it knew. But figuring out what the company actually knew about its consumers was the challenge facing Wayde Fleener as he came on board. In an interview with MIT SMR’s Michael Fitzgerald, Fleener talks about how he got started in building a Big Data practice within his division.

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Participant Questions from the Recent Data & Analytics Webinar

On May 7, 2015, we held a free, live webinar to share the findings and insights from the latest MIT Sloan Management Review Data and Analytics Big Idea Initiative research report, “The Talent Dividend.” The report presents our findings on the role of analytics talent in creating competitive advantage. At the end of the webinar, many participants asked questions. Unfortunately, we didn’t have time to answer them all during the webinar itself. So instead, we’ll answer some of the questions this month, and some next month.

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Coca-Cola’s Unique Challenge: Turning 250 Datasets Into One

At The Coca-Cola Company, one of the big challenges is how to understand customers who are a long pipeline away in the inherently intermediated world of hundreds of Coke bottlers. That means moving toward newer technologies to do more forward-looking analytics versus backward-looking analytics, says the company’s Remco Brouwer and Mathew Chacko.

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The Talent Dividend

The 2015 Data & Analytics Report by MIT Sloan Management Review and SAS finds that talent management is critical to realizing analytics benefits. This fifth annual survey of business executives, managers and analytics professionals from organizations located around the world captured insights from 2,719 respondents. It finds that organizations achieving the greatest benefits from analytics are also much more likely to have a plan for building their talent bench.

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Once You Align the Analytical Stars, What’s Next?

You’ve figured out how to get the data, and how to make sure it’s good quality. You’ve hired the right people to put your data through the analytics wringer. Now you’ve got the results in your hands &mdash and you may not be sure what to do next. Consuming analytics effectively — and getting business value out of your analytics — is a challenge for many companies, and executives must get creative to increase their comfort level.

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