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A cluttered email box can be as distracting as a cluttered office. One way to tame the email beast: “delete, delegate, respond, defer or do” each time you open a message.
When can a CEO’s Facebook post get his or her company in trouble? The SEC is investigating whether a Facebook post by Netflix CEO Reed Hastings violated its Fair Disclosure Regulation.
According to researchers at Penn State, crowdsourcing works best when the right type of crowd is matched up with particular types of crowdsourcing projects.
“If you engage customers,” says V. Kumar, “they go and they get their friends” to try out a product, too. Kumar, of the J. Mack Robinson College of Business at Georgia State University, explains how companies can find their most influential online customers and enlist them to help promote their brands.
Ron Utterbeck, the CIO for GE Corporate and the Advanced Manufacturing Software Technology Center in Michigan was vital in getting GE to implement its social network. The Facebook-like network built in-house is called GE Colab and links up the firm’s 115,000 employees from around the globe.
The network has been breaking down corporate silos, helping problems get solved quicker, aiding employees better find internal experts, and making it easier to share files and documents in a meaningful context.
A study by FedEx and Ketchum found that 52% of respondents said social business was strengthening relationships with the general public; 51% said it was strengthening relationships with clients; and 40% said it was strengthening relationships with partners and suppliers.
Although most companies think “social media” when they hear the word social, author, consultant and business executive Nilofer Merchant says firms need to expand their understanding, and think about the transformative ways social tools change how an enterprise operates.
Among the fundamental ways social technologies alter companies include removing bottlenecks in decision making, freeing work from jobs; leveraging customers as co-creators; and getting customers to engage around a shared value.
In September, we asked our readers what areas within the topic of social business that they were most interested in learning about. The issue surrounding measurement is of particular interest.
A survey of 100 CMOs says that more than 89% are influenced by social data when making decisions.
Marketers know social media should be a powerful way to generate positive word-of-mouth. If marketers can select the right platform, design the right message and engage the right users to spread that message, their campaign should succeed. One successful campaign — which marketers can look to as an example — took place at Hokey Pokey Ice Cream Creations, an upscale ice-cream retailer in India. By following a seven-step process, Hokey Pokey substantially improved its social media marketing.
Though the use of social media can be a valuable way to enrich a company’s culture and enhance its productivity, it isn’t a sure thing. The main reason some social media initiatives fail to bring benefits to companies is because the initiatives don’t create emotional capital — that is, a strong emotional connection between stakeholders and the company. That’s the main finding of a survey of 1,060 executives about their experience with social media, along with a number of in-depth case studies.
As part of our research into social business, we like to regularly ask visitors to this site what’s most important to you, so we can take your answers into account in our own planning and research. Please take just a few seconds to take this three-question mini-survey.
Many senior executives still think of social media as something you do after hours for fun, says John Hagel, co-chairman of the Deloitte Center for the Edge — they haven’t bought into the idea that social can drive the core performance of the business. He’s committed to showing them why they’re wrong.
MetroTwit is a tool that helps Twitter users track their Twitter feeds, see several columns at a time and easily tweet, reply or retweet. MetroTwit’s managers use Facebook to talk to customers and let them help each other with questions.
SAP runs a 10-years old, online community network that has more than a million unique visitors a month. Mark Yolton, senior vice president of SAP Communities & Social Media, tells how his company is using social media for “outside-in” market insight and as a mechanism to immediately tell the world about its new products.
The general interest magazine Harper’s includes a famed feature every issue called the Harper’s Index. It’s a list of random and yet sometimes connected facts about anything and everything in the world. Here, our version of an Index highlighting the facts and stats we’re intrigued by in the world of social business today. Contrasts percentage of CEOs and CIOs who believe social media is important to their business today. Also, contrasts market estimates for enterprise social software.
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