Social Media
Procedural Versus Strategic Approaches to Social Media
Younger employees often have procedural understanding of social media but need strategic vision.
Big Idea Social Business
Latest
Collaboration
Social Business: Shifting Out of First Gear
The 2013 Social Business Report by MIT Sloan Management Review and Deloitte finds more companies and more industries embracing social’s business insights.
David Kiron, Doug Palmer, Anh Nguyen Phillips, Robert Berkman
Digital Marketing
Valuing Influentials Means More than Just Counting Connections
Influentials who provide sole influence over consumers are the most valuable to companies.
Robert Berkman
Digital Marketing
One Size Does Not Fit All in Social Media
Developmental psychology provides valuable insight into why people use social media differently.
Gerald C. (Jerry) Kane
Social Media
Social Business Is Fast Gaining Ground Across All Industries
Industries across the board report that social business has increased in importance between 2011-2012.
Robert Berkman
Digital Marketing
How Companies Can Move Past a Trough of Disillusionment in Social Business
Dion Hinchcliffe of The Dachis Group provides strategies to help an organization succeed in social business.
Dion Hinchcliffe (The Dachis Group), interviewed by Robert Berkman
Collaboration
What Is Social Media, Anyway? (And Why Managers Should Care)
Managers need to keep up with what social media is becoming and how to use it.
Gerald C. Kane
Culture
Ray Wang Surveys the Evolution of Social Business
Ray Wang discusses how social business evolves, which uses are growing, and how social business is changing the future of work.
R "Ray" Wang (Constellation Research, Inc), Interviewed by Robert Berkman
Social Media
The Emergence of Chief Digital Officers
Companies are appointing chief digital officers to focus their use of social and digital strategies.
Robert Berkman
Collaboration
What Can Managers Learn about Social Media from the Boston Marathon Bombing?
Social media lessons for managers from the Boston Marathon bombing.
Gerald C. Kane
Collaboration
Can CIOs Step Up and Be Leaders in Social Media?
CIOs face challenges in maintaining leadership in social business within the C-suite.
Robert Berkman
Digital Marketing
How Pharmaceuticals Can Avoid the Side Effects of Social Media
In a highly regulated industry, active social media engagements need to be carefully conducted.
Dr. Ed Tucker (Janssen Research & Development LLC), interviewed by Nina Kruschwitz
Digital Marketing
CMOs Using Social Data to Flex Their Muscle
CMOs are very involved in leveraging social media, which may be expanding that function’s strength.
Robert Berkman
Collaboration
Redesigning Innovation at Chubb
Chubb wanted to accelerate its innovation process and its field response time. Its answer? Build a more social business.
Michael Fitzgerald
Social Media
Get Social: A Mandate for New CEOs
New CEOs need to quickly establish themselves and communicate their vision.
Leslie Gaines-Ross
Social Media
CFOs’ Anti-Social Tendencies may be Changing
Data shows that within the C-suite, CFOs are the least supportive of social business initiatives.
Robert Berkman
Digital Marketing
What Do Senior Managers Really Want to Know About Social Media?
A study of senior executives’ use of social media identified key reasons why experts are brought in to educate the staff.
CEOs’ Passive/Aggressive Approach to Social Media
A study of senior executives’ and social media found CEOs more active on Twitter than other forms of social media.
Collaboration
How Cisco’s Learning Network Became a Social Hub for the IT Industry
Cisco’s social educational platform, Learning@Cisco, is a key hub for people in IT around the globe.
Jeanne Beliveau-Dunn (Cisco Systems), interviewed by Robert Berkman
Digital Marketing
B2Bs Can Be Social Too
Marketers in both B2C and B2B companies are discovering strategic benefits from social media.