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Research from the MIT Sloan Management Review and Deloitte showed that only 13.5% of CFOs support social business. There are logical reasons why this may be so, such as the need for this profession to scrutinize costs, look for ROI, and an uncertain benefit for the CFO function. However some in the profession are urging CFOs to be more open and see the financial payoff of a social business. Recent data shows that the reluctance among CFOs to support social business may be declining.