Strategic Measurement
Strategic Measurement examines the role of key performance indicators (KPIs) as a leadership tool. As a growing number of companies avail themselves of new metrics, new data sources, and new measurement tools, how are leaders using these new measurement activities to create organizational alignment and advance strategic objectives? A key, cross-cutting theme is to develop a deeper understanding of best practices around KPIs: What distinguishes KPIs from other metrics? How many KPIs should leadership focus on? How can KPIs be used to effect, rather than assess, change?
Don’t Let Metrics Critics Undermine Your Business
Michael Schrage
The true underperformers in this digital disruption era are not measures but their managers.
Tomorrow’s KPI Dashboards Will Be Your Boss
Michael Schrage
As KPI dashboards evolve, they’re transforming how executives manage themselves.
Improving Strategic Execution With Machine Learning
Michael Schrage and David Kiron
Our 2018 Strategic Measurement research shows that companies using machine learning to optimize business processes and decision-making have distinct advantages over those that aren’t investing in ML. By using ML technology to make KPIs more predictive and prescriptive, these data-driven companies are redefining how to create and measure value.
The Anatomy of Effective KPIs
Michael Schrage
KPIs measuring customer satisfaction and/or customer loyalty aren’t good enough anymore.
Measure Your KPI Alignment
Are you on the path toward strong KPI alignment? Take this self-assessment to uncover challenges and opportunities based on your score.
Move Beyond KPI Accountability
Dr. John Halamka
Executive transparency better positions organizations for growth.
Making Strategic Decisions With Data
Andrew Low Ah Kee, interviewed by Michael Schrage
Data-driven decision-making comes with challenges and opportunities, says GoDaddy’s chief revenue officer.
Creating Satisfying Customer Experiences With Machine Learning
Aditi Javeri Gokhale
Northwestern Mutual has found that KPIs are necessary for the future of marketing.
Use Customer KPIs to Reinforce Core Values
Marty St. George
Focusing on customers and employees leads to the delivery of winning customer experiences.
Balance Data and Intuition to Make Strategic Decisions
Allison Ryder
Our research on KPIs suggests there is no clear best practice when it comes to relying on data versus intuition to make strategic decisions.
Machine Learning in the Retail Industry: Making a Strategic Investment in Technology
Michael Schrage and David Kiron
Retail companies that neglect machine learning do so at their peril.
Machine Learning in the Automotive Industry: Aligning Investments and Incentives
Michael Schrage and David Kiron
Executives in the automotive sector believe that machine learning can help them achieve their marketing goals, but that doesn’t necessarily mean they invest in that ambition.
Machine Learning in the Health Care Industry: Homing In on the KPIs That Matter
Michael Schrage and David Kiron
Burdened by an overabundance of KPIs, the health care sector can look to machine learning to force a focus on the metrics that matter most.
Machine Learning in the Travel Industry: The Data-Driven Marketer’s Ticket to Success
Michael Schrage and David Kiron
Travel marketers need to recognize and embrace analytical sophistication.
Five Categories to Focus Your KPIs
Michael Schrage
Research shows greater KPI transparency and clearer alignment are key to overall KPI effectiveness.
Interactive: Customer-Focused KPIs Fuel the Future of Business
What sets leading companies apart is not so much the number of metrics they track but how they use them to better engage customers — and thereby grow their businesses.