Raising Your Market IQ
It sounds so obvious: You have to know your market.
Yet when it comes to actual market intelligence, too many companies do it all wrong. Some miss the big picture by focusing on just a slice of their market, or by limiting their studies to transactions and other customer data already in their possession. Others have [...]
How To Get Ahead by Going Backward
Lessons from those who took career risks — and succeeded
Thinking Strategically About Technology Licensing
Companies are discovering that internally produced technologies can yield huge profits when licensed to third parties. What many of these companies still lack, however, is the ability to make licensing decisions an integral part of planning and strategy.
Technology licensing often occurs almost as an afterthought, when a company realizes that it won’t benefit as much [...]
When Appearances Are Deceiving
Product and packaging designs can be easily copied. Here's how companies can protect themselves.
Keys to Spotting a Flawed CEO — Before It’s Too Late
It’s easy to spot a bad chief executive once the damage is done—a plunge in company earnings, a failed product line, a corruption scandal. But how do you spot the flaws before it’s too late, before that person is given the job of leading the company?
Here are some warning signs that board members and search [...]
Making the Most of COOs
Chief operating officers should have strong ties to the board. But few do.
