A New Approach for Airlines
An interview with Thomas A. Kochan
Making It in China
For U.S. companies working with Chinese partners, here's a crucial bit of advice: Don't let expectations get lost in translation.
Open-Source Software: How the Stock Market Views It
Over the past decade, companies have been experimenting with a radical concept: openness. Instead of keeping proprietary information close to the vest, they make it available to anyone who wants it, usually free of charge.
The best-known example is open-source software, where companies release their programming codes to the public and let anyone who’s interested tinker [...]
United We May Stand
In their first incarnation, group buying services failed. A similar concept in China offers lessons in how to do it right.
All for One
Should a company join a multipartner alliance? Here are the questions to ask.
Shape of Things To Come
How Apple's trademark for its iPod protects its brand—and offers lessons for other companies on how to leverage their intellectual property
Four Strategies for Offshore ‘Captive’ Centers
The global business environment is a fast-moving one, and it requires large companies to adapt quickly. So-called captive centers offer a striking example of this truism.
Captive centers are overseas subsidiaries set up by global corporations to serve the parent company. They are an alternative to contracting out jobs to an offshore provider.
Many multinational companies set [...]
Does Being Ethical Pay?
Companies spend huge amounts of money to be 'socially responsible.' Do consumers reward them for it? And how much?
