Business Insight - Wall Street Journal / MIT Sloan

How Hard Times Can Drive Innovation

Sure, the economy’s bad. But it’s a good time to innovate, according to Clayton M. Christensen, a Harvard Business School professor who focuses on innovation. He is the author or co-author of a number of books on the subject, from “The Innovator’s Dilemma” to a book due out next month on health care, “The Innovator’s [...]

IT Outsourcing: The Goldilocks Strategy

Not too lax. Not too rigid. A contract that falls somewhere in the middle is the one that works best when a company is turning over its information-technology activities to an outside firm.
Contracts are critical to IT-outsourcing success because they help organize the relationship between client and vendor, providing companies with protections against unwarranted fees [...]

Gild by Association

Companies may be able to get attention for their products by using another company’s image. But they better tread carefully.

In Emerging Markets, Know What Your Partners Expect

Many companies from mature economies are looking for strategic partners in hot emerging markets—places like Brazil, Russia, India, China, Eastern Europe and Turkey. The kind of alliance they’re looking for is well known: They want local partners who can help them obtain access to distribution and production in the emerging markets, as well as political [...]

Away From the Desk…Always

A new breed of workers—independent, autonomous, out of the office—requires a new breed of manager

How to Back the Right Technology

When trying to decide where to place their bets, companies often make three fundamental mistakes

Lessons Learned

The key to effective training isn’t necessarily what happens in the classroom. It’s what you do afterward.

The Secrets of Marketing in a Web 2.0 World

Consumers are flocking to blogs, social-networking sites and virtual worlds. And they are leaving a lot of marketers behind.

From The Magazine

Fall 2009

Special Report: Sustainability

8 Reasons That Sustainability Will Change Management

Michael S. Hopkins

Transparency, accidental innovation, trust, collaboration — as sustainability affects how the world works, so will it affect how business works in the world.

Intelligence: Management

Debunking Management Myths

Martha E. Mangelsdorf

In this interview, Henry Mintzberg questions some of the conventional wisdom about managerial work.