MIT Sloan Management Review

August 17 | Table of Contents

The Fans Know Best

By Utpal M. Dholakia and Silvia Vianello

When it comes to building online brand communities, do unto yourself as others already do unto you

What E-Tailers Can Learn From Airline Pricing

By Niels Agatz, Ann Campbell, Moritz Fleischmann, Jo van Nunen and Martin Savelsbergh

Why can’t Internet retailers be more like airlines?

Airlines have long known that business travelers will pay higher fares in return for maximum booking flexibility, and that leisure travelers are willing to give up some flexibility in order to pay less. Recognizing and balancing these differences helps the carriers fill their planes to capacity while bringing [...]

From The Magazine

Fall 2009

Special Report: Sustainability

8 Reasons That Sustainability Will Change Management

Michael S. Hopkins

Transparency, accidental innovation, trust, collaboration — as sustainability affects how the world works, so will it affect how business works in the world.

Intelligence: Management

Debunking Management Myths

Martha E. Mangelsdorf

In this interview, Henry Mintzberg questions some of the conventional wisdom about managerial work.