In Emerging Markets, Know What Your Partners Expect
Many companies from mature economies are looking for strategic partners in hot emerging markets—places like Brazil, Russia, India, China, Eastern Europe and Turkey. The kind of alliance they’re looking for is well known: They want local partners who can help them obtain access to distribution and production in the emerging markets, as well as political [...]
Emerging Lessons
For multinational companies, understanding the needs of poorer consumers can be profitable and socially responsible.
Misunderstanding the Chinese Worker
Western impressions are dated—and probably wrong
Making It in China
For U.S. companies working with Chinese partners, here's a crucial bit of advice: Don't let expectations get lost in translation.
Protecting Your Intellectual Property in China
China is working hard to repair its reputation as a place where theft of intellectual property is rampant.
But don’t be lulled into thinking everything is OK. The truth is that counterfeiting and piracy remain common.
Yet companies typically fall short of doing everything they can to protect their intellectual property in China. What steps should they [...]
