The New, Faster Face of Innovation
Thanks to technology, change has never been so easy—or so cheap
Finding an Innovation Strategy That Works
After five years of analyzing innovation strategies at pharmaceutical companies, the authors have uncovered best practices that are relevant to all industries
In Search of Innovation
When companies try to come up with new ideas, they too often look only where they always look. That won’t get them anywhere.
How to Back the Right Technology
When trying to decide where to place their bets, companies often make three fundamental mistakes
Staring You in the Face
The path to new products might start with the customer data you've already collected. You just don't realize it.

