How to Back the Right Technology
When trying to decide where to place their bets, companies often make three fundamental mistakes
Staring You in the Face
The path to new products might start with the customer data you've already collected. You just don't realize it.
Oops!
Accidents lead to innovations. So, how do you create more accidents?
Shape of Things To Come
How Apple's trademark for its iPod protects its brand—and offers lessons for other companies on how to leverage their intellectual property
Thinking Strategically About Technology Licensing
Companies are discovering that internally produced technologies can yield huge profits when licensed to third parties. What many of these companies still lack, however, is the ability to make licensing decisions an integral part of planning and strategy.
Technology licensing often occurs almost as an afterthought, when a company realizes that it won’t benefit as much [...]
