August 17 | Table of Contents
At the Base of the Pyramid
When selling to poor consumers, companies need to begin by doing something basic: They need to create the market
Beat the Clock
How companies can use time to their competitive advantage
Sibling Rivalry
When companies offer discounts, they often ignore the impact on other products they sell
Why a Loyal Customer Isn’t Always a Profitable One
Many companies don’t know how to recognize or encourage the kind of customer loyalty that’s worth having.
The Secrets of Marketing in a Web 2.0 World
Consumers are flocking to blogs, social-networking sites and virtual worlds. And they are leaving a lot of marketers behind.
