The Secrets of Marketing in a Web 2.0 World
Consumers are flocking to blogs, social-networking sites and virtual worlds. And they are leaving a lot of marketers behind.
Gild by Association
Companies may be able to get attention for their products by using another company’s image. But they better tread carefully.
Mistakes Marketers Make
Seven pieces of conventional wisdom -- and why they are wrong.
Notice Me: Cutting Through the Marketing Clutter
It’s hard to cut through the clutter.
Even as customers are constantly bombarded with advertising messages, they are getting progressively better at tuning out the endless stream of come-ons. Companies then typically up the ante and try to out-shout their competitors to draw attention. All of which just leads to more shouting, and everybody is drowned [...]
Rewards That Reward
Most customer-loyalty programs don't boost market share. Here's how to improve the odds.
