Executive Adviser was a collaboration between MIT Sloan Management Review and The Wall Street Journal that ran in The Journal Report section from March 2007 through August 2010. Browse the full archives »
Consumers are flocking to blogs, social-networking sites and virtual worlds. And they are leaving a lot of marketers behind. Free to subscribers
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By Salvatore Parise, Patricia J. Guinan and Bruce D. Weinberg
Sure, the economy’s bad. But it’s a good time to innovate, according to Clayton M. Christensen, a Harvard Business School professor who focuses on innovation. He is the author or co-author of a number of books on the subject, from “The Innovator’s Dilemma” to a book due out next month on health care, “The Innovator’s [...] Free to subscribers
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An interview with Clayton M. Christensen
Not too lax. Not too rigid. A contract that falls somewhere in the middle is the one that works best when a company is turning over its information-technology activities to an outside firm. Contracts are critical to IT-outsourcing success because they help organize the relationship between client and vendor, providing companies with protections against unwarranted [...] Free to subscribers
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By Jérome Barthélemy
Companies may be able to get attention for their products by using another company’s image. But they better tread carefully. Free to subscribers
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By Ross D. Petty
Many companies from mature economies are looking for strategic partners in hot emerging markets—places like Brazil, Russia, India, China, Eastern Europe and Turkey. The kind of alliance they’re looking for is well known: They want local partners who can help them obtain access to distribution and production in the emerging markets, as well as political [...] Free to subscribers
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By Garry D. Bruton, David Ahlstrom, Michael N. Young and Yuri Rubanik
A new breed of workers—independent, autonomous, out of the office—requires a new breed of manager
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By David Pauleen and Brian Harmer
When trying to decide where to place their bets, companies often make three fundamental mistakes Free to subscribers
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By Gerard J. Tellis and Ashish Sood
The key to effective training isn’t necessarily what happens in the classroom. It’s what you do afterward. Free to subscribers
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By Harry J. Martin
