Executive Adviser was a collaboration between MIT Sloan Management Review and The Wall Street Journal that ran in The Journal Report section from March 2007 through August 2010. Browse the full archives »
The five most common flaws—and how to fix them Free to subscribers
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By John W. Mullins
More companies should be preparing for an influenza pandemic. Free to subscribers
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By Amin Mawani
When companies try to come up with new ideas, they too often look only where they always look. That won’t get them anywhere. Free to subscribers
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By John Bessant, Kathrin Möslein and Bettina von Stamm
Many companies don’t know how to recognize or encourage the kind of customer loyalty that’s worth having. Free to subscribers
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By Tim Keiningham, Lerzan Aksoy, Alexander Buoye and Luke Williams
How to improve the relationship between the marketing and R&D departments—and increase the chance of coming up with successful new products Free to subscribers
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By Philip Kotler, Robert C.Wolcott and Suj Chandrasekhar
More manufacturers are branching out into the service business. Here’s how to make the move successfully. Free to subscribers
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By Stephen W. Brown, Anders Gustafsson and Lars Witell
Despite the recession, companies must do more than just play defense Free to subscribers
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An interview with Vijay Govindarajan
For companies operating in developing countries, it pays to commit to improving social and environmental conditions
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By Lutz Kaufmann , Felix Reimann, Matthias Ehrgott and Johan Rauer
