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Executive Adviser

Leadership

Promises Aren’t Enough

By Rodrigo Canales, B. Cade Massey and Amy Wrzesniewski

August 22, 2010

Business schools need to do a better job teaching students values

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It is a sign of the times that hundreds of Harvard Business School’s 2009 and 2010 graduates took “The MBA Oath.” These students promised to “serve the greater good,” act ethically, and refrain from pursuing greed at others’ expense.
 
We are inspired that students who will soon be in positions of leadership vow to reject the temptations their predecessors could not. But they and the more than 100,000 new M.B.A. students who enrolled this year will need more than an oath if they wish to become ethical business leaders. Simply put, such oaths sound much like chastity vows taken by thousands of teens every year. The problem in both cases is not a lack of sincerity, but a failure to adequately prepare for the moment of truth.
 

Just Words

Like a chastity vow, the M.B.A. oath has an unstated assumption that those who have gone before are somehow different: They had weaker wills, less resolve, looser morals. The oath is meant to signal a stronger commitment to values. The danger is the false sense of moral inoculation such oaths engender. Just as teenagers who take a chastity vow in lieu of better sexual education are more vulnerable to the consequences of unprotected sex—vow takers are actually more likely to engage in risky sexual behavior—M.B.A.s who take an ethics oath without enough supporting leadership education are likely more vulnerable to ethical breaches.

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The power of the situation, and our too frequent disregard for it, is an overarching lesson from sociology and social psychology. Situational forces drive behavior to a surprising extent, much more than expected by those who believe character determines all.
 
This lesson has been implicated in one scandal after another, from Enron to Abu Ghraib. Pledges made without the benefit of experience with compromising situations, and without some kind of supporting structure, actually exacerbate the problem.
 

VIDEO

Rich Lyons, dean of University of California at Berkeley’s Haas School of business, on producing more ethical, value-oriented graduates.

The Schools’ Role

Should business schools play a role? Some pundits think not. They believe that schools should train managers in narrower

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This article was printed from MIT Sloan Management Review online: http://sloanreview.mit.edu/executive-adviser/2010-3/5233/business-schools-need-to-o-a-better-job-teaching-students-values/

Comments on “Promises Aren’t Enough”

  1. Great article that touches a key topic often talked about but as often misunderstood or not actually applied within the daily activities of an MBA. Let’s not forget that aptitudes make often a difference over attitudes and aptitudes are represented by values and behaviors that need to be articulated, discussed about and applied on a day to day basis.

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