A Billion Brains are Better Than One

MIT Sloan’s Thomas W. Malone, author of The Future of Work, on how the smartest companies will use emerging technology to tap the power of collective intelligence. Watch video highlights from the interview or read the full article here.

Play to Your Workforce’s Strengths

Intel strategy futurist Jim Fister argues that workers in the arriving generation aren’t just tech-savvy—they’re naturals at collaboration. And their employers, he says, don’t get it. Watch video highlights from the interview or read the full article here.

The 4 Ways IT Is Driving Innovation

MIT Sloan economist and digital-business expert Erik Brynjolfsson tells how the rising data flood, and emerging tools for analyzing it, are changing the ways innovation gets done. Watch video highlights from the interview or read the full article here.

Innovation Isn’t ‘Creativity,’ It’s a Discipline You Manage

Too many managers think innovation is just about brainstormed ideas. Esther Baldwin of Intel Corporation explains how measurement, rigor, and IT tools, applied to the innovation process, can fuel business growth. Watch video highlights from the interview or read the full article here.

Value-Creation, Experiments,
And Why IT Does Matter

“To heck with what the technology can do” says Michael Schrage, of the MIT Center for Digital Business. Great managers, he says, first think about what kind of value they want to create and then consider how IT can help them create it. Watch video highlights from the interview or read the full article here.

Q & A: Putting the Science in Management Science?

Andrew McAfee, research scientist at the Center for Digital Business in the MIT Sloan School of Management, says new IT capabilities will bring science to management decision-making. Watch video highlights from the interview or read the full article here.

Enterprise 2.0: The Dawn of Emergent Collaboration

Do we have the right technologies for IT-Driven Innovation? Wikis, blogs, group-messaging software and the like can provide a collaborative platform that reflects the way work really gets done.

By Andrew McAfee

Connecting the Dots in the Enterprise

Andrew McAfee discusses how Enterprise 2.0 tools fit into social network theory, how to serve as a bridge between networks, and what Enterprise 2.0 means for security work.

By Andrew McAfee

All Roads Lead to the SEO

Research scientists from MIT Sloan School of Management’s Center for Information Systems Research describe how companies that digitize core processes often overlook a key ingredient: a strategic execution officer.

By Jeanne W. Ross and Peter Weill