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MIT Sloan School of Management economist and digital business expert Erik Brynjolfsson tells how the rising data flood and the emerging tools for analyzing it are changing the ways innovation gets done. Watch all the video highlights from the interview and Read the full article >>

IN THIS VIDEO INTERVIEW
WHAT TO WATCH NEXT

A Billion Brains are Better Than One

MIT Sloan’s Thomas W. Malone, author of The Future of Work, on how the smartest companies will use emerging technology to tap the power of collective intelligence. Watch video highlights from the interview or read the full article here.

Play to Your Workforce’s Strengths

Intel strategy futurist Jim Fister argues that workers in the arriving generation aren’t just tech-savvy—they’re naturals at collaboration. And their employers, he says, don’t get it. Watch video highlights from the interview or read the full article here.

Value-Creation, Experiments,
And Why IT Does Matter

“To heck with what the technology can do” says Michael Schrage, of the MIT Center for Digital Business. Great managers, he says, first think about what kind of value they want to create and then consider how IT can help them create it. Watch video highlights from the interview or read the full article here.

Putting the Science in Management Science?

Andrew McAfee, research scientist at the Center for Digital Business in the MIT Sloan School of Management, says new IT capabilities will bring science to management decision-making. Watch video highlights from the interview or read the full article here.

Innovation Isn’t ‘Creativity,’
It’s a Discipline You Manage

Too many managers think innovation is just about brainstormed ideas. Esther Baldwin of Intel Corporation explains how measurement, rigor, and IT tools, applied to the innovation process, can fuel business growth. Watch video highlights from the interview or read the full article here.

WHAT TO READ NEXT
More insight into IT-Driven Innovation, selected by the editors from the MIT Sloan Management Review archives

Q & A: The 4 Ways IT Is Driving Innovation

MIT Sloan economist and digital-business expert Erik Brynjolfsson tells how the rising data flood, and emerging tools for analyzing it, are changing the ways innovation gets done. Watch video highlights from the interview or read the full article here.

The New, Faster Face of Innovation

Thanks to technology, change has never been so easy—or so cheap. More than ever before, technology is transforming innovation at its core. What should your business do about it?

Dog Eat Dog

High-tech industries are always tough places to do business. But industries that buy a lot of technology are becoming as cutthroat as those that produce technology.

The Era of Open Innovation

Companies are increasingly rethinking the fundamental ways in which they generate ideas and bring them to market — harnessing external ideas while leveraging their in-house R&D.

FROM THE MAGAZINE

Spring 2012: Cover Story
Innovation

Achieving Successful Strategic Transformation

How companies successfully make major changes — without sacrificing financial performance.