Advertisement

Guest Edition

Improvisations

Getting ready to innovate?

By Martha E. Mangelsdorf – 3/12/09

Share |

Mick McManus, CEO of a company called MAYA Design, offers some interesting reflections on the state of product innovation during the current downturn. In a brief video clip from The Wall Street Journal’s website, McManus observed that he sees companies trying to protect their investment in new product development so that they will be ready when the economy picks up. He said he’s seen some companies “that have laid off factory workers but have actually started pulling in more designers and more innovators to try to figure out what to do.”

Posted in: managing in a downturn, new product development

To reproduce or transmit one or more MIT Sloan Management Review articles by electronic or mechanical means (including photocopying or archiving in any information storage or retrieval system) requires written permission. To request permission, visit our online store (www.pubservice.com/msstore), call or e-mail:
Toll-free: 800-876-5764 (US and Canada)
International: 818-487-2064
E-mail: MITSMR@pubservice.com

This article was printed from MIT Sloan Management Review online: http://sloanreview.mit.edu/improvisations/2009/03/12/getting-ready-to-innovate/

Comments on “Getting ready to innovate?”

  1. Pingback: Presentations: “Innovate to Survive”: MAYA’s Mick McManus on Wall Street Journal Online | Rhiza Labs

Add a comment

 

FROM THE MAGAZINE

Winter 2012: Cover Story

Winning the Race with Ever-Smarter Machines

 

Recent progress in information technology has been both rapid and dramatic. Is your company ready?

SPECIAL REPORTS

The MIT SMR Store

CONNECT