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Improvisations

Investing in a recession

By Martha E. Mangelsdorf – 6/15/09

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BusinessWeek this week highlights a number of companies that are pursuing growth despite the recession –including Inditex (owner of clothing retailer Zara), Procter & Gamble, and small entrepreneurial businesses such as JustAnswer.  For more on the theory behind investing in a downturn, see the new version of  “The Risk of Not Investing in a Recession” by Pankaj Ghemawat. It’s a classic MIT Sloan Management Review article that was updated in the Spring 2009 issue  — and also included in our  “Downturn Manifesto” special report.

Posted in: managing in a downturn

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This article was printed from MIT Sloan Management Review online: http://sloanreview.mit.edu/improvisations/2009/06/15/investing-in-a-recession/

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