Improvisations

Investing in a recession

BusinessWeek this week highlights a number of companies that are pursuing growth despite the recession –including Inditex (owner of clothing retailer Zara), Procter & Gamble, and small entrepreneurial businesses such as JustAnswer.  For more on the theory behind investing in a downturn, see the new version of  “The Risk of Not Investing in a Recession” by Pankaj Ghemawat. It’s a classic MIT Sloan Management Review article that was updated in the Spring 2009 issue  — and also included in our  “Downturn Manifesto” special report.

Posted in: managing in a downturn

One Response to “Investing in a recession”

  1. Investing in a recession | Money Management Today Says:
    June 16th, 2009 at 9:41 pm

    [...] in a recession Improvisations » Investing in a recession « MIT Sloan Management … By Martha E. Mangelsdorf For more on the theory behind investing in a downturn, see the new [...]

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