A recent survey on social business that MIT Sloan Management Review conducted in collaboration with Deloitte asked how important social software is to an organization’s activities in a number of internally oriented areas, including employee development. MIT SMR and Deloitte have sorted the nearly 3,500 responses by respondents’ roles in their organizations and noticed some interesting differences:
One of the more intriguing findings was that 23% of IT staff believe that social software is important to employee development, while only 10% of CIOs do.
We’ll be looking at this and other questions more closely as MIT SMR and Deloitte continue to analyze data and conduct interviews in preparation for our research report release this spring.
Posted in: Social Business
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Thank-you for this excellent pulse taking on the importance of social software across various roles. While the general ambivalence is surprising, particularly so among the C-level and marketing people, I find the apparent disconnect between product management and sales most telling. Sales people are of course the most driven toward enabling social business, and will certainly be the first to extend their CRM and fully leverage its power. There are many indications that Product teams (PR, R&D, Helpesk) will quickly follow suit …
Looking forward to the full research report being released this Spring.
Luke Winter
Community Manager
http://www.onedesk.com
This is terrific data. I’d be more interested to learn, however, for those who responded that social software is important or somewhat important to employee development, how their own development or their employees’ development has improved with the use of social software.
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