Social Business
Recommendations from friends are effective at creating viral campaigns. But research by Sinan Aral (left) and Dylan Walker shows that automated messages are surprisingly effective, too.
Deb Gallagher – Improvisations – 1/20/12
Hiring people to create fake online profiles and post comments on sites is a booming business and “poses a concrete threat to online communities,” say researchers at UC Santa Barbara.
Leslie Brokaw – Improvisations – 1/11/12
Sustainability & Innovation
Our Special Report examines how sustainability has become central in boardrooms and how “Harvester” companies are seeing sustainability contribute to profitability.
MIT SMR and the Boston Consulting Group – Special Reports – 1/28/12
Multinational companies such as Apple need to give Chinese suppliers better incentives to comply with local safety standards, say Stanford researchers in the new issue of MIT SMR.
Leslie Brokaw – Improvisations – 1/26/12
New Intelligent Enterprise
UCLA’s E. Burton Swanson suggests five questions to consider when trying to figure out which IT innovations to pay attention to versus which to wait out because they might end up lemons.
Leslie Brokaw – Improvisations – 1/18/12
Surveying 4,500, MIT SMR and IBM Institute for Business Value’s special report identifies 3 key competencies and 2 distinct paths for gaining analytic sophistication.
MIT SMR and IBM Institute for Business Value – Special Reports – 12/1/11
