To leverage the power of Twitter, focus on getting retweeted, which means short messages, attention words (like LOOK), practical news and good deals.
A. Malhotra, C. Kubowicz Malhotra, A. See – The Magazine – 2/9/11
Results from a new survey by MIT SMR and Deloitte report that 23% of IT staff believe that social software is important to employee development, while only 10% of CIOs do.
Nina Kruschwitz – Improvisations – 2/7/12
Susan Cain’s new book Quiet: The Power of Introverts in a World That Can’t Stop Talking argues that one power of the Internet and social business is that “we can be alone together.”
Leslie Brokaw – Improvisations – 1/31/12
Want to build a better tweet? Think short, punchy and newsy: 70 characters max, attention words, news people can use. Also: offer a deal and talk about upcoming events.
Leslie Brokaw – Improvisations – 1/24/12
Recommendations from friends are effective at creating viral campaigns. But research by Sinan Aral (left) and Dylan Walker shows that automated messages are surprisingly effective, too.
Deb Gallagher – Improvisations – 1/19/12
Hiring people to create fake online profiles and post comments is a booming business and “poses a concrete threat to online communities,” say researchers at UC Santa Barbara.
Leslie Brokaw – Improvisations – 1/11/12
The global design firm develops profiles of employee capabilities and shares them across the organization. The goal: uncover talent and staff projects more smartly.
Leslie Brokaw – Improvisations – 1/8/12
Companies that focus on “Likes” on Facebook are missing the big picture, say Mark McDonald and Anthony Bradley of Gartner: “’Likes’ are not a measure of engagement.”
M. McDonald and A. Bradley w/D. Kiron – Social Business – 12/13/11
In our October online poll, the number one fear about using social media is losing control of brand reputation. Also: 61% think social media will eventually replace email at work.
David Kiron – Improvisations – 12/8/11
At Xilinx, peer-to-peer interaction resulted in an increase in engineer productivity of about 25%. It’s an example of “social organization” where mass collaboration tackles strategic issues.
Leslie Brokaw – Improvisations – 12/2/11
On the face of it, an expiration date on information sounds like a wild idea. But that’s exactly what Oxford University’s Viktor Mayer-Schönberger says our society needs.
Leslie Brokaw – Improvisations – 10/31/11
MIT SMR executive editor David Kiron responds to a reader question about what we mean when we talk about “social business,” and others jump in. Add your thoughts!
David Kiron – Improvisations – 10/28/11
As smartphones and tablets have increased access to the Web while on the go, buying behavior has started to shift in a greater number of markets, says MIT’s Duncan Simester.
Martha E. Mangelsdorf – Improvisations – 10/23/11
When conversations in online forums start to skew negative, they tend to stay that way. One potential solution: incentives to more casual customers for posting.
Leslie Brokaw – Improvisations – 10/21/11
David Kiron, Executive Editor, Innovation Hubs, explains that while social media can be good for marketing, its greater promise is for enhancing collaboration and organizational performance.
David Kiron – Improvisations – 10/12/11
October’s Social Business update is a concise “what-to-read-next” listing of new material here at MIT SMR and from our social networks.
David Kiron – Improvisations – 10/12/11
There is lots of discussion in the CIO/CTO community about the role of tech officers in knowledge management and internal collaboration, as managers do end runs around IT staff.
Deb Gallagher – Improvisations – 10/12/11
Best practices of companies advanced in social business demonstrate four initial steps that any company can take to get started. One key: having a cross-functional hub for training.
Deb Gallagher – Improvisations – 10/12/11
Mayer helps ensure that promising ideas from Google employees get organizational support. One mechanism: three weekly sessions where any Google employee can pitch ideas to her.
Leslie Brokaw – Improvisations – 10/3/11
Calculating the payoff of marketing with social media applications like Facebook is tricky. It requires, in fact, a whole new way of measuring how customers are engaging with brands.
Donna L. Hoffman and Marek Fodor – The Magazine – 10/1/10
In a collaborative organization, employee networks can reduce costs, improve efficiency and spur innovation, with a flow of good ideas across function, distance and technical specialty.
Rob Cross, Peter Gray, et. al. – The Magazine – 10/1/10
Research on 100+ companies shows that embracing the “groundswell of customer power” has critical advantages. But opening up to customers is not always easy.
Josh Bernoff and Charlene Li – The Magazine – 4/1/08
A conversation on some of the most important ways in which the Web and so-called Web 2.0 technologies are enabling fresh approaches to innovation.
Interview with Erik Brynjolfsson and Andrew McAfee – The Magazine – 4/1/07
How to develop “energizers” — people who spark progress on projects or within groups — and minimize “de-energizers” — people with the ability to drain the life out of a group.
Rob Cross, Wayne Baker, Andrew Parker – The Magazine – 7/15/03
If the informal networks of employees that do so much of the work in companies are to reach their full potential, executives must come to grips with how they really function.
Rob Cross, Nitin Nohria, Andrew Parker – The Magazine – 4/15/02
Facebook is just the tip of the social media iceberg; hundreds of online tools help companies share news and more. The challenge is achieving the promise while minimizing the risks.
David Kiron, Executive Editor, Innovation Hubs
