SloanSelect Innovation Collection from MIT Sloan Management Review
To gain perspective on how best to sponsor innovation in your organization, draw on a compilation of MIT Sloan Management Review’s best articles from our extensive Innovation archive. To read a longer summary, click on “read more” for any article.
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The Innovation Collection Contents
The 5 Myths of Innovation
Innovation is supposed to be done constantly, by everyone in the company, improving everything the company is about–and new Web-based tools are here to help it happen. Is the theory right? Or do the experiences of companies reveal something different? Read more.
Innovation from the Inside Out
Nurturing a new and lasting idea doesn’t result from analyzing market data. Aspiring creators must act on what nonprifits already know: you get the best answers by burying yourself in the questions. Read more.
Strategic Innovation and the Science of Learning
A strategic experiment is a risky new venture within an established corporation. It’s a multiyear bet within a poorly defined industry that has no clear formula for making a profit. Most executives involved in strategic experiments agree that the key to success is learning quickly. Unfortunately, habits embedded in the conventional planning process disable learning. This article discussed a better approach, theory-focused planning, which differs from traditional planning on six counts. Read more.
The 12 Different Ways for Companies to Innovate
Companies with a restricted view of innovation can miss opportunities. A new framework called the “innovation radar” helps avoid that. Read more.
The Era of Open Innovation
Companies are increasingly rethinking the fundamental ways in which they generate ideas and bring them to market — harnessing external ideas while leveraging their in-house R&D outside their current operations. Read more.
What to Do Against Disruptive Business Models
Fighting against a disruptive business model by rolling out a second business model is one option for companies to consider. But to make that work, you need to avoid the trap of getting stuck in the middle. Read more.
How to Manage Outside Innovation
Should external innovators be organized in collaborative communities or competitive markets? The answer depends on three crucial issues. Read more.
Finding the Right Job for Your Product
When customers find that they need to get a job done, they “hire” products or services to do the job. This article describes the benefits that executives can reap when they segment their markets by job and how the details of business plans become coherent when innovators understand the job to be done. Read more.
Why Companies Should Have Open Business Model
Using outside technologies to develop products and licensing intellectual property to external parties will carry a company only so far. The next frontier is to open the business model itself. Read more.
The Four Ways IT Is Driving Innovation
MIT Sloan economist and digital-business expert Erik Brynjolfsson tells how the rising data flood and emerging tools for analyzing it are changing the ways innovation gets done. Read more.
