Fall 1984
Volume 26, Issue # 1


The Leadership Challenge — A Call for the Transformational Leader

  • Read Time: 23 min 

Some optimists are heralding in the age of higher productivity, a transition to a service economy, and a brighter competitive picture for U.S. corporations in world markets. We certainly would like to believe that the future will be brighter, but our temperament is more cautious.


What Does “Product Quality” Really Mean?

  • Read Time: 40 min 

Is quality objective or subjective? Is it timeless or socially determined? David A. Garvin of the Harvard Business School looks at five major approaches to defining quality and addresses the empirical relationships between quality and variables such as price, advertising, market share, cost and profitability. “These distinctions are more than just theoretical niceties,” he writes. “They are the key to using quality as a competitive weapon.”